00:49
I had that dream again.
00:51
My small business needs to hire, but I don't use LinkedIn,
00:54
and I hire an energy vampire.
00:56
But also, they're a literal vampire,
00:59
and suddenly my team is spending all their time
01:01
sharpening wooden stakes and buying bulk silver
01:03
and rehearsing ancient chants, and then I wake up.
01:07
Don't let hiring nightmares ruin your dreams.
01:09
LinkedIn Jobs' new AI assistant takes insights
01:11
from over one billion professionals
01:13
to create a short list of the best fits for you.
01:15
Post your job for free at linkedin.com slash quality.
01:18
Start hiring today with LinkedIn.
01:19
Hey, how you doing, everybody?
01:21
Today we're talking one of the coolest car brands around.
01:26
Ferrari loves to hate them.
01:28
It's the one and only Lamborghini.
01:30
We're gonna find out how this company started.
01:32
How did Ferruccio Lamborghini go from building tractors
01:35
to building some of the baddest cars on the planet?
01:37
We're gonna find out.
01:41
1963, Maranello, Italy.
01:44
Ferruccio Lamborghini, founder of Lamborghini Trattori,
01:48
is dissatisfied with his Ferrari 250 GT,
01:51
and he needs Ferrari to know.
01:54
He can look past the noisy interior and rough ride,
01:57
but the car's clutch is a thorn in his side.
02:00
To Ferruccio, this clutch is inferior
02:02
and has no place being in a top-of-the-line sports coupe.
02:05
In fact, he's had to bring it to Maranello
02:08
multiple times to be rebuilt.
02:10
Ferruccio sits down with Enzo Ferrari
02:12
with a simple request.
02:14
Maybe consider redesigning his car's clutch?
02:17
This does not sit well with Il Commandatore,
02:20
and the meeting soon erupts into a shouting match.
02:24
Then, Enzo mutters a few words that would change the future
02:27
of the Italian sports car industry forever.
02:30
Stick to making tractors.
02:33
How did Ferruccio get his start making tractors,
02:35
then pivot to supercars?
02:37
Which Lamborghini model was the first to beat a Ferrari?
02:40
And how did the company survive
02:42
so many financial disasters?
02:45
Grab an espresso and buckle up.
02:47
This week, PASCAS on Lamborghini.
02:59
Welcome back to PASCAS, everybody.
03:01
My name is Nall, and Sykes joined
03:03
by Bart Bidlingmeyer.
03:06
Hey guys, how you doing?
03:09
Spaghetti alla bucatini.
03:12
Those are two types of spaghetti, one of my sayings.
03:16
Spaghetti alla bucatini.
03:20
Spaghetti is my favorite.
03:20
What you do is you take the spaghetti
03:22
and you put it inside the patini.
03:24
That's spaghetti alla bucatini, wow.
03:28
Do you know any Italian, Joe?
03:30
I know, I know this one guy, Giuseppe.
03:35
I called Joseph, our editor, Giuseppe, and he goes,
03:38
that doesn't even mean Giuseppe, and I go, yeah, it does.
03:43
I know Italian from...
03:47
I know Italian that's been like...
03:49
It's like Spanglish, just from my grandma and, you know.
03:58
But we have a bunch of little isms that we say
04:02
in our family, like, gulufiduzu,
04:06
which means like ass face.
04:10
It's basically you take an Italian word
04:12
and you put a U on the end
04:14
and that's like a Sicilian ism.
04:17
But for the longest time, my great-grandma
04:20
called the bathroom, the Baccauzzi.
04:23
We're like, oh, that just means bathroom in Italian.
04:27
And then we realized that she was saying back house
04:32
So like, out house.
04:38
Yeah, but yeah, we say like,
04:40
Asjadu is like heartburn.
04:42
Oh, I got Asjadu from the beat balls.
04:46
We say like, I don't know,
04:47
there's like, I can't think of them now,
04:49
but in the moment, yeah.
04:51
There's probably like 40, 50 of them that I say regularly
04:55
and Emily's like, what'd you just say?
05:00
And you, Bart, do you know any Italian?
05:04
What's your favorite pasta, Bart?
05:05
I really like bucatini.
05:07
Bucatini is awesome.
05:09
I really like a pappardelle.
05:10
I was gonna say, that's my second favorite.
05:13
Dude, that's such a good-
05:15
It's like Italian Patsy U.
05:17
There's also, I think it's something
05:20
between a fusilli and a bucatini.
05:22
It's a hollow curved, real tight-
05:24
What's that, ridges?
05:29
I do like the one with ridges,
05:30
but also there's the one without.
05:33
And also just an angel hair,
05:34
Primavera would be,
05:37
that's just very good with a shrimp.
05:40
Angel hair is pretty low on my list.
05:42
But I think everything's got the right,
05:46
you need to use a different sauce
05:48
and different ingredients with each pasta,
05:51
which I, so like, yeah.
05:54
I enjoy the freshness and simplicity
05:56
of an angel hair where it's,
05:58
especially when you cut it on to break it up
06:00
into little pieces before you cook it.
06:07
I think the best noodle for mac and cheese
06:09
is the curved, the corkscrew one.
06:15
It holds the most sauce.
06:17
The ridges hold sauce.
06:20
This is not a pasta podcast though.
06:22
This is a history podcast.
06:23
This is what we're talking about the-
06:28
We are talking about Lamborghini today,
06:29
so maybe we should go around and say
06:32
what our favorite Lamborghini is.
06:39
Because of everything, from what it symbolizes,
06:40
I know it's not, at the time,
06:43
it was certainly technologically pretty impressive.
06:47
Not so much anymore.
06:49
But I think, yeah, just, such a cool,
06:53
and that's again, that was what was the poster.
06:57
You know, like, wow.
06:58
I think everything since then,
06:59
of course, beautiful, wonderful cars,
07:02
but they all kind of, they needed that.
07:06
They needed the Coontosh.
07:08
It's kind of funny how they've been basically
07:10
the same car for the last 50 years.
07:13
You know, my favorite is-
07:16
Well, sorry, I mean, in that way,
07:18
like the Coontosh is almost like the 9-11
07:22
of Lamborghini, if you will.
07:23
Like that's the, that side profile,
07:26
that shape, like the mid-engine,
07:28
just philosophy has like trickled all the way down
07:33
into the, what do they even call it these days?
07:40
Yeah, a really good memory, by the way.
07:42
Thanks for random stupid shit.
07:46
But what I meant is like,
07:48
it's been the same wedge shape with scissor doors
07:52
and a V10 or a V12.
07:55
For the longest time.
07:57
It's just been so good.
07:58
And then like the biggest jump in technological advancement
08:02
was all-wheel drive, and that made it so good.
08:06
So I think my favorite, just my heart wants to say
08:10
the Diablo, but I think the Mercilago
08:14
with a gated shifter is the best one.
08:17
I'm with you on that.
08:18
When I was like 12 years old,
08:21
me and my buddy Andrew would be playing
08:23
Need for Speed Carbon, listening to Dane Cook on CD.
08:28
And I was like, I want to be a stand-up comedian.
08:32
I want to move to LA.
08:33
I will get rich and famous,
08:34
and then I will buy a Lamborghini Mercilago.
08:38
So like, this is the part where he humps the stool.
08:44
I'll hump a stool too.
08:46
And then get my Lamborghini.
08:50
It's as simple as that.
08:53
So anyway, but the Mercilago is still my favorite one.
08:58
I remember when you got on stage
09:00
and you humped that stool and everybody was like,
09:02
boo, we've seen it.
09:05
But he still got the Mercilago.
09:07
I did do stand-up like three times.
09:09
That was a lot of fun.
09:11
You got a good reaction too.
09:14
Yeah, at the belly room, at the comedy store.
09:19
That was still chasing that high.
09:24
You're like, you go out night after night
09:26
and you're like, I just want that first big laugh.
09:29
Let's get into the history of Lamborghini.
09:32
On April 28th, 1916,
09:35
Ferruccio Lamborghini was born
09:37
in a small farming town outside Modena
09:41
Ferruccio's parents were grape farmers,
09:43
which meant he spent his formative years
09:45
working in the family vineyard,
09:46
helping grow and harvest grapes for local wineries.
09:50
But as time went on,
09:51
Ferruccio became increasingly more interested
09:54
in machines than grapes.
09:56
In fact, he would regularly disassemble
09:58
perfectly functioning farm equipment
10:00
and put them back together just to see how they worked.
10:02
As he reflected later in life, quote,
10:04
from a very young age,
10:06
I knew how to fix anything that moved or didn't move.
10:09
Inspired by his interest in all things auto,
10:12
18-year-old Ferruccio chose to study engineering
10:15
at Fratelli Tadea Technical School near Bologna.
10:18
He wasn't the most brilliant all-around student,
10:21
but Ferruccio's passion for experimenting with engines
10:23
combined with his farm bread practical thinking skills
10:27
proved to be more than enough to excel
10:28
at the most important thing,
10:30
learning how to build automotive machines.
10:33
As he finished college, Lamborghini's mechanical towns
10:36
turned out to be even more useful than he expected.
10:38
World War II brought with it the desperate need
10:40
for guys on the ground
10:41
who could repair broken war machines.
10:44
Enter Ferruccio, who was drafted
10:45
into the Royal Italian Air Force
10:48
and assigned to be a mechanic on the Isle of Roads.
10:52
Which I didn't understand.
10:55
That was under, I mean, still under Greek Roads.
10:59
Very close to Turkey.
11:03
Yeah, because the Axis powers as some appeasement,
11:08
the British agreed to let like the Nazis,
11:12
and I guess the Italians take over the Mediterranean
11:15
to kind of like keep them busy.
11:17
This is your stuff.
11:21
You know, they were preparing to defend Britain
11:26
Like when I went to Crete,
11:30
I got to, I took a ride with a taxi driver.
11:32
He was taking my wife and I to a beach
11:35
and he actually showed us a few different options
11:37
and gave us like a history lesson basically
11:40
That's really cool.
11:41
Apostolos was the driver's name.
11:43
And he explained that, you know,
11:47
a lot of these Greek Isles,
11:49
like if they weren't under Greek control,
11:53
they kind of have their own national identity,
11:55
like Cretians consider themselves Cretian
12:00
Greek Cyprus has Greek Cypriots,
12:03
but they also have Turkish Cypriots.
12:07
So anyway, like long history,
12:09
like the Nazis were not the first people
12:11
to occupy these islands.
12:12
Like all, a lot of these islands have been occupied
12:14
by many different Ottomans for them.
12:17
Just a bunch of couches everywhere.
12:20
And the Italians here in Rhodes.
12:25
So Ferruccio Lamborghini stationed on Rhodes
12:28
being one of those Italians.
12:30
During his time in the war,
12:31
Ferruccio worked on everything
12:33
from transport trucks to massive generators
12:35
and often had to scavenge parts
12:37
and it improvised repairs
12:38
which only expanded his mechanical knowledge.
12:41
Even after Mussolini was overthrown
12:42
in Italy's switched sides in 1943
12:45
and Ferruccio was taken prisoner by the Nazis,
12:48
his experience in the shop
12:49
proved to be incredibly valuable
12:51
as he avoided the horrors of grueling work camps
12:53
by being assigned to maintain machinery for the Germans.
12:57
I don't really know like the Italian side of World War II
13:00
as much as I should.
13:02
I don't mean either.
13:03
But I didn't realize that Mussolini fell
13:05
like a couple of years before the war ended.
13:07
Mussolini was overthrown.
13:09
I didn't know that either.
13:10
Following the end of World War II
13:11
and his release from captivity,
13:13
Ferruccio Lamborghini returned home
13:15
and opened an engineering workshop.
13:17
Italy was in shambles after the war
13:19
and they desperately needed their agricultural industry
13:22
to get back on track.
13:23
So Ferruccio decided to return to his farming roots
13:26
and focus on creating tractors
13:27
out of old military equipment.
13:29
Lamborghini Trattori was born.
13:38
Two years later in 1948,
13:39
Lamborghini debuted his new machine, the Garioca.
13:42
This ultra-modern tractor could not only quote,
13:45
pull twice as hard at half the size according to Lamborghini
13:49
but also maximize gas mileage
13:51
thanks to its new fuel atomizer,
13:53
which started with gas, then switched to a distillate fuel.
13:57
I don't know, that just seems like a carb, doesn't it?
14:00
Yeah, but it sounds like it must be mixing
14:03
maybe ethanol with gasoline.
14:04
You know, it's making something before it hits the carb.
14:08
Checking quotes atomized it, I think it's a gimmicky name.
14:12
I don't have the answer, but that's what it sounds like.
14:14
Sounds good to me, Bart.
14:17
Well, yeah, distillate fuel would be ethanol, right?
14:19
By 1949, Lamborghini's two, three and four cylinder tractors
14:23
were being used across Italy.
14:25
Along with their revolutionary power and fuel efficiency,
14:28
the machines also had interchangeable components
14:30
which helped with a variety of farm and construction work.
14:33
Business boomed for Ferruccio throughout the 1950s
14:37
as Lamborghini Trattori became an industrial powerhouse
14:40
in Italy and the rest of Europe.
14:42
It was during this run of success
14:43
when Ferruccio's taste for the finer things led him
14:45
amassing a collection of the best sports cars of the time.
14:49
In his garage, he had Alfa Romeo's, Lancia's,
14:51
a Mercedes 300 SL, he had two Maserati 3,500 GTs
14:56
and a Jaguar E-type and of course, a few Ferraris.
15:00
Lamborghini admired Ferraris but after the engineer
15:03
he also had a few ideas for how to improve them.
15:06
In an interview, Ferruccio did in 1991,
15:08
he said, quote, all my Ferraris had clutch problems.
15:11
When you drove them normally everything was fine
15:13
but when you're going hard,
15:14
the clutch would slip under acceleration.
15:16
It just wasn't up to the job.
15:18
Lamborghini modified his 250 GT extensively, quote,
15:21
I bought a bigger clutch from Borgen Beck
15:24
and had it fitted in the tractor factory workshop.
15:27
We then discarded Ferrari cylinder heads.
15:29
I had them replaced by heads of our own design
15:32
with twin camshafts.
15:34
Then we put the engine back in the 250 GT
15:36
and fitted it with six horizontally mounted carburetors.
15:44
We would be doing 230, 240 kph is about 150 miles an hour
15:49
and then we would start to pull away from them.
15:51
My Ferrari was at least 25 kph faster than theirs
15:54
thanks to our four cam conversion.
15:57
Lamborghini certainly had solutions to offer.
15:59
So in 1963, he drove his 250 GT 30 minutes
16:03
to Ferrari headquarters to talk to the man himself.
16:06
From the interview, Lamborghini recalled, quote,
16:08
the problem with the clutch was never cured.
16:10
So I decided to talk to Enzo Ferrari.
16:13
I had to wait for him for a very long time.
16:15
Ferrari, your car's.
16:17
He was making buccatini.
16:18
I'll, I'll, I'll spaghetti.
16:23
Ferrari, your cars are rubbish.
16:26
Ilca mandatory was furious.
16:29
Lamborghini, you may be able to drive a tractor,
16:31
but you will never be able to handle a Ferrari properly.
16:34
You stick to building tractors.
16:36
You don't know anything about sports cars.
16:39
I feel like he went to, to kind of help him out.
16:42
You know, like, hey, you know, I did these things
16:45
and I think you might.
16:47
And then I feel like Ferrari took offense to that
16:50
and that's how it escalated to.
16:51
Yeah, well, your car is a crap.
16:53
And well, I mean, Enzo famously had a very big ego
16:58
was, was, you know, a narcissist.
17:03
I wonder if the shoe is on the other foot.
17:06
If Ferrari came and was like, your tractors suck.
17:09
Like, can you switch this up?
17:11
Would Lamborghini be as receptive as he thinks?
17:14
I have a feeling, probably not.
17:16
These are some fiery Italian, you know, entrepreneurs
17:20
coming out of post-war Italy.
17:22
Like they're just going to argue.
17:24
Lamborghini said, quote, this was the point
17:26
when I finally decided to make a perfect car.
17:29
After a showdown with Enzo,
17:31
Ferruccio wasted no time in following through
17:33
with his lofty threat to make a sports car
17:35
that could rival Ferrari.
17:37
Consider this, Ferrari is at the pinnacle
17:40
of sports car manufacturing with cutting-edge technology
17:42
trickling down from their championship
17:44
winning mortar sports team.
17:45
And this tractor manufacturer has convinced himself
17:48
that he has what it takes to make a better car.
17:51
One thing Ferruccio knew you wanted to do differently
17:54
than his new rival was to avoid the money pit
17:56
that is high-level motorsports.
17:58
Quote, I didn't care much about racing, said Lamborghini.
18:01
I cared about building something better, something perfect.
18:05
This was the last time Enzo ever said a word to Ferruccio.
18:08
In May of 1963, Lamborghini opened a 12-acre manufacturing
18:12
plant in the Santa Agata Bolognese
18:14
and named it Automobili Ferruccio Lamborghini S.P.A.
18:18
This plant is located between the cities
18:20
of Modena and Bologna in a region of Italy
18:22
known as Tere di Motori or Engine Country.
18:26
It's funny that every country has, like, Motown.
18:29
Motown or what was the Russian one where Lada was built?
18:34
It was like Motori or something like that.
18:38
It was named Engine Country because Maserati, Ducati,
18:41
and Ferrari were all headquartered around the area.
18:44
Ferruccio needed engineers and lucky for him,
18:47
he didn't have to look far because it turned out
18:49
that he wasn't the only guy that Enzo Ferrari
18:51
had managed to piss off.
18:53
Shortly after their infamous meeting,
18:54
a group of Ferrari's most trusted designers and engineers,
18:58
legends Giotta Bizzarini and Carlo Citi among them,
19:01
approached Enzo and told him that his wife, Laura,
19:04
was getting too involved in his business affairs.
19:06
It didn't take long for Enzo to decide who to support.
19:10
I actually know a Laura Ferrari.
19:13
Yeah, I was an improv group with her for a long time.
19:19
Enzo promptly fired all the engineers on the spot,
19:24
which was some good fortune for Lamborghini.
19:27
With a factory built and a stable
19:29
of experienced mechanical minds on hand,
19:32
Why don't you just stick to building tractors?
19:34
You'll never be able to build a car.
19:36
You don't have the right people.
19:47
Ferruccio just needed the right designer.
19:50
With tons of brilliant designers in Italy at the time,
19:53
the decision came down to pure vibes.
19:56
Lamborghini said of Franco Scaglioni,
19:58
quote, he arrived at my place in a big shiny Mercedes,
20:01
immaculately dressed and accompanied
20:03
by a breathtakingly beautiful secretary,
20:06
quote, your car will be ready in a week, he told me.
20:08
So I gave him the job.
20:09
Scaglioni penned the design for the GTV concept
20:12
while Giotta Bizzarini built the engine.
20:15
Dude, what a player.
20:16
Just going to a job interview.
20:19
With some high candy.
20:23
I'm still on the guitar guys being turned on by Les Pauls.
20:29
Look at the curves.
20:30
He got out of Mercedes with a nice suit
20:32
and a Les Paul on his shoulder.
20:35
He was John Bonamassa.
20:41
We'll be right back after these messages.
20:44
Every day at Sierra, you'll find top brand apparel, footwear,
20:47
and gear for 20% to 60% less than department and specialty
20:51
And during clearance time at Sierra,
20:53
those incredible prices are 40 divided by 2.5
20:56
carry the one even lower.
20:58
And when you shop clearance at Sierra,
21:00
you can save a whole lot more on everything you need
21:02
to get active and outside.
21:04
That's a lot of saving.
21:05
Epic brands, fast selection, teeny tiny prices.
21:09
Visit your local Sierra store
21:11
today or shop online at siara.com.
21:14
Looking to create the bath you've always dreamed of
21:17
without all the hassle?
21:19
The Home Depot makes it easier.
21:21
Shop fully styled rooms and curated collections
21:24
to bring your vision to life.
21:27
Use digital tools to preview flooring
21:29
and finishes in your space
21:31
and get everything you need from tubs to tile
21:34
delivered fast and priced right.
21:38
Dream baths built here.
21:47
Now back to the show.
21:50
The Serene, who himself had worked on the Ferrari 250 GT
21:53
which was the catalyst for this entire situation
21:56
designed a three and a half liter aluminum V12.
21:59
It featured four valves per cylinder,
22:01
six downdraft Weber carburetors
22:03
and a four cam design which is a poke
22:07
at Ferrari's single overhead cam per bank.
22:10
The prototype engine Beatsudini developed
22:12
can make 400 horsepower and rev to a staggering
22:22
I'm stuck on the overhead cam thing.
22:26
Explain to me like I'm a huge dumb idiot.
22:30
Why couldn't you just have more lobes
22:32
on a single overhead cam
22:33
instead of having two different cams
22:35
controlling the rockers?
22:38
You know what I'm saying?
22:39
I don't know this engine
22:40
but you can also have more exhaust port.
22:44
Your exhaust valve and your intake valve
22:46
you can have two of each.
22:47
I don't know if that's what you did.
22:48
That's what I'm assuming that there's
22:49
there's a two intake exhaust.
22:51
Yeah, because there's four valves per cylinder.
22:54
So then the cams that are controlling
22:56
the valves going up and down.
22:58
Why do you need two cams?
23:00
Just to take pressure off of one cam?
23:03
Well, because you're going to have
23:04
you've got an intake valve
23:06
and the exhaust valve that are alternating.
23:10
So if you've got two, if you have two cams,
23:14
it's to make use of the room of the head
23:17
because you've got the holes in it for the cams.
23:19
So if you've got the exhaust,
23:21
you can have an intake and exhaust valve
23:26
You could have an intake and an exhaust
23:27
and then on the other side
23:28
you can have an intake and an exhaust.
23:30
You could also change it up
23:32
and just do exhaust on one side.
23:34
Exhaust on the other.
23:35
But it gives you those more options
23:36
so that you can get more airflow
23:39
and you can use different timing
23:42
depending on which cams you want to...
23:45
Okay, that makes sense.
23:48
I mean, depending on which valves.
23:49
I don't know what you're saying.
23:51
If you were to have one overhead cam
23:53
and still four valves per cylinder,
23:55
it would kind of limit you
23:56
because you'd have to put them pretty close together.
23:59
You wouldn't do it because...
24:01
You can put them further apart
24:03
or play with the spacing if you need to.
24:06
A single cam runs down to do push rods.
24:10
So you're pushing up on different sides
24:13
to push down the valves.
24:16
The evolution of that was like,
24:18
well, we're going to do overhead cams
24:19
so we don't have to use a single cam with push rods.
24:22
Now you don't have push rods,
24:23
so there's less to fail.
24:25
And so all Ferrari did was take that idea
24:28
and say we can use more valves now.
24:30
So now we have double overhead cam.
24:34
Lamborghini said that.
24:36
Lamborghini said we can evolve that
24:39
to have double overhead cam.
24:40
Okay, so Lamborghini just improved on Ferrari's design.
24:47
because it was the same designers that worked at Ferrari.
24:52
you got a pretty good idea.
24:53
Like, let's keep going with that.
24:55
Let's follow that and improve upon.
24:57
That's cool that they were able to recognize that
24:59
and be like, oh, this is,
25:01
because Bizarini was the one who developed the Ferrari engine.
25:04
Well, I wouldn't even be surprised if Ferrari was like,
25:07
stop, this is good, you know?
25:09
And like, we have an engine.
25:12
So we're going to use this engine.
25:14
And I have the sense that that's the kind of boss he was.
25:20
because he was a guy that would pit people against each other
25:23
And I wonder if he was like,
25:26
we have our racing team.
25:28
They have their racing engine.
25:30
And like, they know what they're doing.
25:32
They haven't come up with this.
25:33
So like, your idea isn't right now.
25:36
Of course, I don't know if that is all conjecture.
25:39
It's all conjecture, but it wouldn't surprise me.
25:44
And I love a racing engine.
25:46
There's more to fail.
25:48
So maybe he was like, this is the solution.
25:50
We're sticking with it.
25:53
Something I do all the time is like, yeah,
25:54
it wouldn't surprise me.
25:55
And then my brain just says, well, that's how it happened.
26:00
But 400 horsepower from an aluminum V12 back in the 60s is crazy.
26:07
The Lamborghini 350GTV debuted in October of 1963
26:10
at the Turin Auto Show,
26:11
nearly months after the argument with Ferrari.
26:17
That dude must have been heated.
26:21
After the initial reception,
26:22
the body design was slightly tweaked
26:24
and the engine was detuned for better reliability.
26:27
The 350 GT, as it was now called,
26:29
made 280 horsepower.
26:31
Zero to 60 came in 6.4 seconds,
26:34
easily on par with other luxury sports cars of the time.
26:37
However, the true victory of this made in model
26:39
was its smooth handling and eye catching design.
26:41
It really is, I think, stunning.
26:45
It looks like something that Mr. Incredible would drive.
26:49
Lamborghini was able to achieve such a stunning design
26:52
of the 350 GT with aluminum alloy panels
26:56
that were mounted directly onto the curvy tube frame body,
27:00
which meant the chassis was still very light,
27:02
but also very rigid.
27:03
The 350 GT was the first car to feature
27:06
the famous Lamborghini Bull logo,
27:08
which comes from Ferruccio's astrological star sign, Taurus.
27:13
Quote, with the 350 GT,
27:15
I wanted to show Ferrari that you don't need to be uncomfortable
27:18
to go fast, said Ferruccio.
27:21
Yeah, he said, he must be a Scorpio.
27:25
The car was a success.
27:27
120 units were sold over the next two years.
27:30
Such a tourist thing to say.
27:32
Which might not sound like a lot,
27:35
but for a company who'd never built a luxury sports car
27:37
before, it was fantastic.
27:39
The 350 GT established Lamborghini
27:42
as an exciting new addition to the world of grand touring cars.
27:45
But more importantly, it inspired Ferruccio and his team
27:48
to continue to push the limits of design and engineering
27:51
on their next model.
27:54
Which is, any guesses?
27:56
I mean, I read the script, so.
27:59
The bark though, barking guess.
28:01
I don't know the timeline.
28:03
Well, you're going to know.
28:06
You're going to know.
28:07
On the heels of their successful debut,
28:09
Lamborghini wanted to make an even bigger splash
28:12
To further improve balance and handling on the road,
28:14
chief engineer Gian Paola Dallara
28:16
dreamed of building a Formula One inspired mid-engine
28:23
I didn't know that Dallara did it too.
28:26
Dallara famously made chassis for Formula One.
28:29
They make a lot of chassis still.
28:31
For a lot of spec racing series.
28:33
The problem was that Ferruccio didn't think
28:35
a mid-engine car was practical for road use.
28:37
However, the ambitious young team
28:39
worked on the chassis in secret
28:41
and eventually presented Ferruccio with a
28:43
near-complete rolling prototype.
28:45
What's the Italian word for skunk?
28:49
What did your grandmother say?
28:54
After a few moments of eager anticipation,
28:56
he gave them to go ahead to build the prototype.
29:01
Build it, but make sure it works.
29:04
I feel like it's a difference of
29:06
leaning on people, pitting them against
29:09
Or understanding what you want
29:13
and how to allow the people who know how
29:15
to do it to give it to you.
29:20
Also, don't f***ing worry about race cars.
29:25
Designed by 27-year-old Marcello Gandini,
29:28
the Miura named after...
29:29
I was going to say the Miura.
29:30
...named after the famous Spanish fighting
29:32
bull breeder Don Eduardo Miura
29:36
It had pop-up headlights and a unique
29:38
low-profile stance.
29:39
Yeah, this guy makes the bulls f***.
29:41
They came with cars after him.
29:45
There's this, like...
29:48
Romantic view that he names them
29:51
all after, like, fighting bulls.
29:52
But it's just, like...
29:54
A guy that owned a bull.
29:56
He makes them bang.
29:58
He puts on that big plastic glove.
30:05
When the P400, as the car was called at the time,
30:08
unveiled in Geneva in 1966,
30:10
the car made an immediate impact.
30:12
Its stunning design and stated performance
30:15
stole the show and orders poured in
30:17
before production even began.
30:19
The Miura shocked the world,
30:20
said automotive historian Carl Ludwigzen.
30:23
It made Lamborghini a serious name overnight.
30:26
The funny thing was, though,
30:28
Lamborghini didn't even have a finished car.
30:30
The one displayed at the show was assembled
30:34
when they placed a prototype body
30:36
on a rolling chassis.
30:37
Despite the last-minute shenanigans,
30:39
the Miura changed everything.
30:40
And today is seen as being the first
30:43
As Jeremy Clarkson said,
30:46
The Miura is not just a car,
30:47
it's a turning point.
30:48
After the Miura's success,
30:50
Lamborghini doubled down on research and development
30:52
and appointed Paolo Stanzani
30:54
as technical director in 1968.
30:56
Stanzani's first model was the Espada,
30:59
a V12 four-seater GT car,
31:01
and theorama, another front-engine GT.
31:04
However, these projects strained Lamborghini's finances,
31:07
and they needed a new halo model
31:09
to generate excitement
31:11
and showcase some new technology.
31:13
Yeah, those are like the two models that no one
31:16
I like that you guys ever been in a Miura?
31:22
I mean, that was a while ago.
31:24
I was like early, early.
31:25
He took me for a spin.
31:29
But it's just crazy to get into.
31:34
You see it in person.
31:35
You're like, oh, man.
31:37
And especially if you put yourself in the shoes
31:39
of someone when they butted.
31:42
But it's just very difficult to get in.
31:46
Once you're in there, it's comfortable.
31:48
You're almost lying down.
31:52
It is fairly close to the dimensions
31:54
of that launch of Stratos Zero.
31:59
Not dimensions, but like the...
32:02
Yeah, I would say this.
32:03
Not the Zero, the Stratos production car.
32:06
Looks very similar.
32:09
And it just seemed like you'd have to lay down
32:11
on it to actually drive it.
32:13
I think the craziest thing about that car
32:15
is that the engine is mounted sideways.
32:17
Oh, it's like transverse.
32:19
Transverse mounted V12.
32:21
Yeah, really weird.
32:23
That's how they made it fit.
32:25
By the early 1970s, automotive technology
32:27
had caught up with the Lamborghini Miura.
32:29
Sure, it was beautiful, but it had its downsides.
32:32
You had poor rear visibility,
32:34
unstable high-speed handling,
32:36
and a very hot and tight cabin.
32:38
Ferruccio wanted the next car
32:40
to be more stable and comfortable,
32:41
but also radical and completely futuristic.
32:44
So work began on project LP112.
32:47
Unlike the Miura's transverse V12,
32:49
the LP112 featured a longitudinally
32:52
mounted V12 positioned ahead of the rear axle.
32:55
It also had a unique gearbox placement
32:57
in front of the engine with a drive shaft
32:59
running back through the oil pan,
33:02
which allowed for better weight distribution
33:04
and a shorter wheelbase.
33:07
So you got the engine.
33:08
This is not transverse.
33:10
This is longitudinally mine.
33:12
And then the gearbox,
33:14
it's a rear mid-engine.
33:16
The gearbox is in front of it,
33:18
going to, I would imagine, a stick shift.
33:21
And then the drive shaft goes back through the oil pan.
33:25
That's really weird.
33:27
I would imagine there's some sort of loss of power
33:30
if you're just kind of snaking it back.
33:34
That's very interesting.
33:35
I did not know that about this car.
33:36
I mean, I don't know what this car is.
33:38
Once again, Lamborghini called upon Marcello Gandini
33:42
to design this futuristic machine.
33:44
His design would go on to be Lamborghini's
33:46
signature shape across all their future models.
33:49
The concept was stunning.
33:50
It had a radical wedge shape with an ultra-low stance
33:54
It was the first Lamborghini to feature scissor doors.
33:57
The prototype, called the Kuntas LP500,
34:01
premiered at the 1971 Geneva Motor Show
34:04
to a completely stunned crowd.
34:06
Road and track said, quote,
34:08
it looks like it could fly and sounds like it already has.
34:11
The Kuntas is more than a car.
34:13
It's a declaration of war on the ordinary.
34:15
I'm actually not really sure what a plane looks like anymore.
34:20
Motor trend said, quote, holy s***, what the f*** is that?
34:24
They're like, oh, you speak Italian.
34:28
Marcello Gandini said, quote, we worked at night
34:30
and we were all tired.
34:31
So we would joke around to keep our morale up.
34:33
There was a profiler working with us
34:35
and he performed all the little jobs.
34:37
He spoke almost only Piedmontese.
34:40
One of his most frequent exclamations was Kuntas,
34:43
which literally means plague, contagion,
34:46
and is actually used more to express amazement
34:49
or even admiration, like goodness.
34:54
It's hilarious that there's just a bunch of dudes
34:57
working on this car, screwed around,
34:59
one of them's in there just like...
35:01
Keep saying Kuntas.
35:03
Let me just call it that.
35:05
That's pretty good.
35:06
It is a good, yeah.
35:07
Despite all the excitement,
35:08
Lamborghini still had a problem.
35:10
They had to make a usable production model
35:12
of the Kuntas, a process that took years
35:14
because a number of changes the design team
35:16
was forced to make.
35:17
The prototype's aluminum monocoque
35:19
was swapped with a steel space frame,
35:21
Nacoducks were reshaped,
35:23
and the design bulked up for durability.
35:25
Cooling issues forced the addition of
35:27
massive side air intakes
35:29
and a periscope style rear view slot
35:31
was added to improve visibility.
35:35
These timely, expensive changes placed
35:36
immense financial strain on Lamborghini,
35:38
stress which would only get worse
35:40
in the coming years.
35:41
In the early 1970s,
35:43
volatile markets and numerous wars
35:45
significantly changed the global landscape.
35:48
Everything from gas prices to manufacturing
35:50
capabilities were negatively affected,
35:52
and the oil crisis of 1973
35:54
categorically rocked Lamborghini's
35:56
already precarious financial situation.
35:58
In the midst of the chaos,
36:00
Ferruccio sold 51% of the company
36:02
to Swiss businessman Georges Henry Rossetti.
36:05
Rossetti took over,
36:07
and the production version of the Kuntas...
36:10
That's probably right.
36:11
There's an S at the end of George here.
36:13
Georges Henry Rossetti.
36:15
Yeah, Georges Henri.
36:17
Georges Henri Rossetti took over,
36:19
and the production version of the Kuntas
36:21
was finally released in 1974,
36:23
featuring essentially just a bored out
36:25
version of their previous V12.
36:27
Now at four liters it made 370 horsepower,
36:30
with a curb weight of around 3,000 pounds
36:32
this car was incredibly ahead of its time.
36:34
However, being iconic doesn't guarantee
36:38
Even though the Kuntas sold well,
36:40
there are only 157 units
36:42
initially produced,
36:43
and the company wasn't set up
36:45
for a shift to mass production.
36:47
All those years of R&D had paid off
36:49
in terms of their final product,
36:51
but the time and money they sacrificed
36:53
basically offset the financial gains
36:55
the Kuntas brought in.
36:58
Ferruccio Lamborghini found himself
37:00
completely disillusioned with the automotive industry
37:02
and decided to sell his remaining shares.
37:05
I was tired of the car business.
37:07
I wanted to return to my roots,
37:11
I had nothing more to prove.
37:14
I killed Enzo Ferruccio.
37:17
After Ferruccio's departure,
37:19
Lamborghini went through a litany
37:21
of managerial changes
37:23
and more financial difficulties.
37:25
Georges-Jean-Rizetti failed to write the ship
37:29
Lamborghini filed for bankruptcy.
37:31
Fortunately in 1981,
37:33
two Swiss brothers Jean-Claude
37:35
and Mimran swooped in
37:37
and bought the brand.
37:39
To keep the company afloat,
37:41
the Mimran brothers decided to limit new models
37:43
and instead release new and improved versions
37:46
It's a pretty sound logic.
37:48
You did all the R&D,
37:50
you just stick with it.
37:52
We haven't said this yet,
37:54
but they basically used the same version of the V12
37:59
They just kept bumping up the displacement,
38:01
making it more reliable.
38:03
It's not like modernizing.
38:06
But the same basic principle
38:09
went into most of these engines.
38:11
It's like a Chevy small block.
38:13
We'll be right back after these messages.
38:21
They can teach you how to fry an egg
38:23
and even write a poem.
38:27
But it knows nothing about your work.
38:30
Slackbot is different.
38:32
It doesn't just know the facts.
38:34
It knows your schedule.
38:36
It can turn a brainstorm into a brief.
38:38
And it doesn't need to be taught.
38:40
Because Slackbot isn't just another AI.
38:43
It's AI that knows your work as well as you do.
38:46
Visit slack.com forward slash meet Slackbot to learn more.
38:50
Now back to the show.
38:56
which featured a bigger 4.8 liter V12,
38:58
was released in 1982,
39:00
followed by the 450 horsepower
39:02
LP5000 Quattro Vivoli
39:06
which bumped displacement up to 5.2 liters.
39:10
the Countach started to look more and more like a spaceship.
39:12
First with fender flares,
39:18
Then there's like the 50th,
39:20
was it, 25th anniversary edition.
39:22
These versions of the Countach helped Lamborghini
39:24
explode onto the pop culture scene
39:28
Movies and TV shows like Miami Vice
39:30
captured the imagination of teenage boys
39:32
and Uber rich car collectors alike.
39:34
Outside of the Countach,
39:36
Lambo's most bonkers release of the 1980s
39:38
was something entirely different,
39:40
but equally shocking.
39:42
Originally designed as a military prototype,
39:46
was a luxury off-road SUV
39:48
powered by a Countach 5.2 liter V12.
39:52
as it came to be nicknamed
39:54
was genuinely obscene.
39:56
The 6,000 pound behemoth
39:58
boasted 444 horsepower
40:00
and can go 0-60 in 7.8 seconds.
40:02
The interior was fully leather
40:04
and had particularly strong air conditioning
40:06
which came in handy for customers
40:08
like the Saudi Royal Family
40:10
and Sodom Hussein's son Uday.
40:12
But even if Lamborghini was still
40:14
making eye-catching vehicles,
40:16
their accounting was still a mess.
40:18
In 1987, the Mimran brothers
40:20
decided enough was enough
40:22
and sold Lamborghini to the Chrysler Corporation
40:24
to welcome the Italians with open arms.
40:28
We're not here to Americanize Lamborghini,
40:30
said Leigh Iacocca.
40:32
We're here to unleash it.
40:36
Why does Chrysler talk like that?
40:40
Now this makes a lot of sense.
40:42
If Kineskis and the other Dodge leadership
40:44
I think they're just trying to be
40:48
That's a good point.
40:50
Yeah, because you have to talk like a citizen.
40:52
Our new charger isn't here
40:54
to restrain you with its EV.
40:56
It's meant to unleash you.
41:00
Electrify your senses.
41:02
They just have to talk like...
41:04
It's not a mandate for electric.
41:06
It's a mandate for freedom.
41:12
After releasing the Kuntas 25th anniversary edition
41:16
Chrysler began on its successor,
41:18
Project 132, which would go on to be
41:20
Lamborghini Diablo.
41:22
Released in January of 1990,
41:24
the Diablo stayed true to the brand's
41:26
signature scissor doors and V12 engine,
41:28
but featured smoother styling
41:30
and a larger cabin.
41:32
Though more refined than the Kuntas,
41:34
the Diablo still had incredible power.
41:36
Its 5.7 liter V12 produced
41:40
and made the Diablo the first
41:42
Lamborghini to break 200 miles per hour.
41:44
The Kuntas, I think,
41:46
is the cassette tape
41:48
that was compact disc.
41:50
That's really good.
41:52
The Diablo VT version,
41:56
introduced all-wheel drive
41:58
to a road-going Lamborghini for the first time.
42:00
Despite plenty of buzz about the Diablo,
42:02
Chrysler didn't think Lamborghini
42:04
was growing fast enough to justify long-term investment,
42:06
so they sold the company
42:08
to an Indonesian investment group
42:10
called Megatech in 1994.
42:12
That's such a 90s name.
42:20
You name your company
42:22
just some arbitrary
42:26
The family business is going to be sold to Megatech.
42:30
The gang at Megatech
42:32
decided to lean into the Diablo platform,
42:34
producing a number of variants throughout the 90s.
42:36
And adding quite a bit of
42:40
A more lightweight...
42:42
A mega amount of tech.
42:44
The more lightweight and powerful version came in 1994,
42:46
with the Diablo SE30.
42:48
In a 95, the Diablo SV
42:50
featured a rear-wheel-drive version
42:52
that prioritized raw power
42:56
And this one has a really cool script
43:06
Does that stand for a soup of aloché
43:08
or anything like that? Probably.
43:14
VT Roadster also appeared
43:16
that year alongside race-specific
43:18
versions like the SVR
43:20
built for a one-make racing series.
43:22
Late in the 90s, Lamborghini introduced
43:26
Late in the 90s, Lamborghini introduced
43:28
more extreme versions like the Diablo GT,
43:30
a track-focused road car
43:32
with 575 horsepower
43:34
and advanced aerodynamics.
43:36
Even though the Diablo was a success,
43:38
Megatech continued to lose money.
43:40
It was producing only a few hundred cars
43:42
a year, and development costs for future models
43:44
were becoming unsustainable.
43:46
To make matters worse, the 1997 Asian
43:48
financial crisis devastated Indonesia's economy.
43:52
pressure to offload foreign assets
43:54
like Lamborghini to shore up losses,
43:56
and in 1998, decided
43:58
to sell Lamborghini to Audi.
44:00
Audi's takeover was a game-changer
44:02
for the brand. Game-changer.
44:04
Game-changer. Like the Chick-Chulat 3.
44:12
and their parent company Volkswagen
44:14
provided the financial stability,
44:16
engineering expertise,
44:18
and production discipline that
44:20
Lambo had lacked basically since its inception.
44:22
The first Audi-influenced
44:24
Lambo was the Diablo VT6.0.
44:30
was engineered with a focus on improved
44:32
build quality and refined styling
44:34
which showcased a new era for the brand.
44:36
Though the Diablo was
44:38
Lamborghini's only model throughout
44:40
the entire decade, its many iterations
44:42
kept it fresh and competitive.
44:44
It's like a sea urchin
44:46
going into my ear whenever you say that.
44:50
with Audi firmly in control.
44:52
Sea urchins don't do that.
44:54
And now, and with Audi
44:56
firmly now in control, a strong foundation
44:58
was set for the next generation.
45:00
In 2001, Lamborghini launched
45:02
its first all-new model under Audi
45:06
with scissor doors, wedge design,
45:08
and namesake derived from another
45:10
legendary Spanish fighting
45:12
bull. It was still very much a Lamborghini
45:14
but also more reliable
45:16
and well built than its predecessors.
45:18
Powered by a 6.2-liter V12
45:20
producing 572 horsepower
45:22
the Murcielago was fast but
45:24
surprisingly stable and user-friendly
45:26
and proved that Lamborghini was maturing
45:28
under Audi leadership. The real statement
45:30
came in 2003 with the introduction of
45:32
the Gallardo. Available in all-wheel
45:34
drive or rear-wheel drive, coupe
45:36
or spider formats, gated manual
45:38
or with paddle shifters, the Gallardo
45:40
also offered a more practical 5-liter
45:42
V10 and was priced far lower
45:44
than the Murcielago. As a result, the Gallardo
45:46
became the best-selling Lamborghini at the time
45:48
with special editions like the Superleggera
45:54
fresh until the end of its production run
45:56
in 2013. That's later than I
45:58
thought. Yeah. Meanwhile, the Murcielago
46:00
evolved into the LP640
46:06
in 2009. I think Top Gear
46:08
made a segment with one of these things
46:10
out in Dubai somewhere with like
46:12
one of those orange, that orange car
46:18
just the sickest ever. And the chocolate
46:22
It's got like phylo-dough and pistachio.
46:26
this time, Lamborghini became a legitimate
46:28
competitor to Ferrari and appearances
46:30
in movies like the Fast and the Furious
46:32
franchise and the Batman trilogy
46:34
only increased Lambo's global popularity.
46:36
After the success of the Gallardo
46:38
and the Murcielago, Lamborghini unveiled
46:40
the Aventador in 2011
46:42
featuring a new 6.5-liter V12
46:44
producing 690 horsepower
46:46
the Aventador, named after
46:48
another famous fighting bull
46:50
had a carbon fiber monocoque chassis
46:52
and debuted Lamborghini's now signature
46:54
hexagonal design pattern.
46:56
This is, like, Aventador sounds
46:58
like a cool bull thing
47:00
bull-related thing, you know?
47:02
What is the bullfighter called?
47:06
Matador. It kind of sounds like Matador.
47:10
Ferrari should come out with a car called
47:14
That's the guy who gets gored.
47:18
It's just good at avoiding other cars.
47:20
And then he stabs the hump
47:22
and then everyone cheers.
47:24
To replace the Gallardo
47:26
as its V10 entry model
47:28
the company released the Huracan
47:30
in 2014 with a dual clutch
47:32
transmission, advanced electronics
47:34
and refined driving dynamics
47:36
the Huracan was even more driver friendly
47:38
than the Gallardo, but still scary fast.
47:40
High performance versions like the
47:42
Huracan Buda Farmante push the car
47:44
to Nurburgring lap records.
47:46
Together the Aventador and Huracan
47:48
brought Lamborghini into a new
47:50
golden age of high performance road cars
47:52
and gave the company even more freedom
47:54
to push the boundaries of design and power.
47:58
rolled around, SUVs
48:00
had become one of the most popular car types
48:02
for at least 20 years. Porsche had proven
48:04
with the Cayenne that a luxury SUV
48:06
could be a cash cow without
48:08
sacrificing brand integrity. We talked
48:10
about that a couple weeks ago in our Porsche series.
48:12
It pulled it off wallously.
48:14
Though purists scoffed at the idea
48:16
initially Lamborghini decided to develop
48:18
their first ever SUV
48:22
Powered by a 641 horsepower
48:24
twin turbo V8, this crossover
48:26
SUV combined Lamborghini performance
48:28
with Audi tech and luxury.
48:30
0-60 comes in 3.5 seconds
48:32
and it handles like a sports car, but it also has room
48:34
for up to 5 people. This is a phone car
48:52
and none of them come close
48:56
I think the pro sangue
48:58
is pretty close and the red
49:02
The reason I'm saying is for the handling
49:06
I don't drive it the way
49:08
I would have to to know this
49:12
it feels like it is a
49:14
it doesn't feel like it's an SUV
49:16
it feels like it's a Lamborghini
49:18
whereas the other ones are like it feels like a nice
49:22
Lamborghini lent us a Urus
49:26
like a year and a half ago.
49:30
I took it off the stunt road
49:32
it was, dude, yeah, it hauls ass
49:34
it's really planted for an SUV
49:38
driving to work and stuff
49:42
I'm not the target audience
49:44
in that car I think. I felt very
49:46
but also people say that it snow
49:50
it actually does everything
49:54
feels like it's a track.
49:56
I would love to put some 34 inch tires
50:00
The hack is to get an RSQ8
50:04
basically the same car
50:06
for like $120,000 less
50:08
Is it really that much less?
50:12
I think the RSQ8 is
50:16
but then like the Urus is like 300
50:18
or something. Much like the Cayenne did for
50:20
Porsche, the Urus was a massive
50:22
commercial success and quickly became the brand's
50:24
best-selling model. At the same time
50:26
Lamborghini began developing hybrid and
50:28
electrified platforms. The Scion
50:30
FKP37 which debuted
50:32
in 2019 was the first
50:34
hybrid Lamborghini. It was a limited
50:36
production V12 hypercar with
50:38
super-capacitor technology instead of a
50:40
traditional and themed ion battery.
50:42
So I think super capacitors
50:44
they can hold energy
50:46
really big amounts of energy but not for very
50:48
long, right? But they
50:50
release them way faster than a normal
50:52
battery. So you're draining it
50:54
way quicker but it's like more power.
50:56
They can't store it.
51:00
But they can't like hold it
51:02
for as long as a battery. Yeah I think so.
51:04
If you drink a ton of water all at once
51:06
you gotta go really quick.
51:08
If you just sip throughout your day
51:10
you're not gonna have to go to the end of it.
51:14
Exactly. Lamborghini had made it clear
51:16
new technology would be embraced but power
51:18
would not be sacrificed.
51:20
Proof of that promise came in 2022
51:22
when Lamborghini unveiled the Aventador's
51:24
replacement, the Rovuelto
51:26
with an even more extreme design full of
51:28
sharp angles, Y shaped LED
51:30
lighting and exposed mechanicals
51:34
I was gonna say like a streamers
51:44
I got a $50 headphone
51:48
It came with a headset with little cat ears on it.
51:54
I do like the headlights though.
51:56
Have you seen one of these in the wild yet?
52:00
Like you've seen it in the studio.
52:02
That was in the wild though.
52:06
What I think is interesting is it's been
52:08
now almost three years
52:10
and you would think all the other
52:12
Lamborghinis around here you see them.
52:14
Well I've only seen
52:16
one Scion and it was
52:22
Sean Lee took us to like an auto
52:24
detailing spot that is like super
52:26
meticulous and very expensive.
52:30
That was crazy dude.
52:32
And there's a Scion there.
52:38
And there's also like a Bugatti
52:44
And it was just in South Bay
52:46
or something like that?
52:48
It was like Orange County.
52:54
That was crazy dude.
52:56
I think there's a lot of
52:58
electrified lineup aiming for full
53:00
hybridization by the end of this year
53:02
and the first fully electric Lamborghini
53:08
is having some issues with electrification
53:10
because like the point of the Ferrari
53:12
is the sound right?
53:14
You know Ferrari is so well known for their exhaust note.
53:18
know if Lamborghini will have
53:20
as hard a time selling
53:22
an EV to their customers.
53:26
it's not as pure as in my head
53:28
is not as strong as someone who's like a Ferrari
53:32
It's for different things.
53:34
It's for design, comfort, handling
53:36
looks, you want to turn heads.
53:40
Like if Lamborghini
53:42
all they need to do is build something
53:46
crazy as a Cybertruck
53:50
Not like literally looking like a Cybertruck
53:52
in that thing whereas Ferrari
53:54
they're kind of in a tougher spot.
53:56
I don't really think there's
53:58
as hardcore of a Lamborghini
54:00
purist. I don't think so either.
54:02
When you talk about what is an identity of a company
54:04
and going through this
54:08
the identity of Ferrari is tradition
54:10
right? Do what I said
54:18
we are going to be on the cutting edge
54:20
of design and performance
54:24
when people are like
54:30
sacrilege it's like no
54:32
Lamborghini has always been like we are the biggest
54:34
and the best and we're going to do everything
54:36
over the top and what's more over the top
54:44
cutting edge so I think that part
54:46
of the brand identity looks
54:48
that just cutting edge
54:50
period I don't think they're going to
54:52
have to your point. And they also
54:56
and making it still be a Lamborghini.
54:58
The idea of a really insane looking
55:02
very exciting to me. Yeah and they've
55:04
already done it in the 80s
55:06
and people are like whoa that's crazy
55:08
but I love it you know like and people still
55:10
talk about the Rambo Lambo even though
55:12
it's just like basically a military vehicle.
55:14
And it's sales favorite.
55:16
So they sell like 10 of them or something. Yeah they're not many.
55:20
very cool. Yeah because anyway
55:22
I agree to that to your point
55:24
about having difficulty because oh
55:26
it's not a true Ferrari. Oh it's not a true
55:28
whatever. I don't think you get
55:30
to say that with Lamborghini. Cause if it's different
55:32
it is Lamborghini. Exactly. Wow that's
55:34
cool. That is really cool.
55:36
It makes it way more free.
55:40
and Jesse went to Italy
55:42
to go visit the Lamborghini factory
55:44
they came back and like kind of described it
55:46
as like it I mean obviously
55:48
it's a fully fledged
55:50
manufacturing plant but the attitude there
55:52
was more of like a tuner
55:54
or like hot rod shop where they're like.
55:56
Well it's also when you pick your car
55:58
you pick everything wheels
56:04
leather. Well I guess they use I forget
56:06
it's a fake leather that they say
56:08
it's even better than leather.
56:10
It's even better it's a fake leather
56:12
than real leather. Well it began as a
56:14
rebellious upstart. Lamborghini is now
56:16
one of the most profitable and culturally
56:18
influential supercar brands on the planet.
56:20
Over 10,000 cars are sold
56:22
annually and the Eurus SUV
56:24
has doubled global sales since its release
56:26
in 2018. That's impressive.
56:28
From the humble vineyards of
56:30
Ferruccio Lamborghini's youth to the
56:32
stable Audi Volkswagen leadership today
56:36
spaceship like design has always set it apart
56:38
from more conservative brands like Ferrari
56:40
and McLaren. Lamborghini is more
56:42
than a car maker it's a cultural force
56:44
that represents singular performance
56:48
unapologetic excess.
56:54
Lamborghini baby that's the story
56:56
I'm so hype on Lamborghini now.
56:58
Yeah. I want that Lamborghini EV
57:02
It's just such a different
57:04
fundamental ethos from the
57:10
that ends up Ferrari.
57:12
He's trusting his team more.
57:14
He's taking bigger swings and they're paying off
57:20
I just I think it's such a cool company.
57:24
All right. Thank you guys so much for listening.
57:26
Follow Bart at Bids Bartow. Follow Joe
57:28
at Joe G Weber. Follow me and Nolan J. Sykes.
57:30
Big thanks to our writer this week
57:32
Luke Clomping and thanks to Edgar
57:34
and Audrey behind the camera always doing
57:36
a great job keeping us rolling here
57:38
at past gas and thank you
57:40
most of all for listening. We will see you
57:42
next week. We're talking
57:44
guy named John Fitch.
57:46
Don't know what that's about.
57:52
You know what that's about. Yeah.
57:54
You know I read all these scripts. I know I know you do.
57:58
Well looking forward to that finding out who John
58:02
to be a good one. So stick around.
58:04
Thank you guys so much for listening. We'll see you next time.