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The Car Market Is FLOODED With UNSOLD NEW CARS | Episode 1056

The Car Market Is FLOODED With UNSOLD NEW CARS | Episode 1056

CarEdge Live Apr 22, 2026 32 min
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About this episode

Ray and Zach dig into CarEdge data showing a massive backlog of unsold new cars—227,866 units from 2025 or older—nearly everywhere, with Ford taking the biggest share (especially Bronco Sport). They compare “buyer’s market” map days-supply numbers against brands like Toyota, where inventory moves faster. The discussion questions why dealers aren’t liquidating aged stock, highlights model-specific value grades (Bronco Sport gets a C-minus), and notes limited incentives. They also cover EV inventory, then shift to shopper advice: treat these cars like used inventory with independent pre-purchase inspections, while clarifying warranty timing.

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Technical Too Afraid to Ask
Concept

unsold new cars

"We're going to be talking about, Dad, how the car market is flooded with unsold new cars before we jump into today's show. ... There are still 227,866 unsold 2025 or older new cars out there, and it is April 22nd, 2026."

They mean there are lots of brand-new cars sitting at dealerships that nobody has bought yet. When that happens, dealers usually have to offer better deals to move the cars.

Company

CarEdge.com

"First things first, it is noontime, so we must remind everyone that today's show is brought to you by CarEdge.com. ... We're coming here to the CarEdge car search."

CarEdge.com is the website the hosts mention for finding cars and looking up inventory and deals.

Concept

unsold 2025 or older new cars

"There are still 227,866 unsold 2025 or older new cars out there, and it is April 22nd, 2026."

They’re saying the unsold cars aren’t just the newest ones—some are from 2025 or earlier. Those older “new” cars usually get bigger discounts to clear them out.

Concept

liquidate inventory

"Dad, when will these dealers be forced to liquidate all this lingering new unsold 2025 inventory? ... When do these dealers finally feel enough pressure and enough pain to sell out and liquidate these unsold new cars?"

Liquidating inventory means getting rid of the cars that aren’t selling, usually by cutting the price. It’s how dealers turn cars sitting on lots into money they can use elsewhere.

Concept

inventory management

"Well, you know, when I was in the business, everything was about inventory control, inventory management. You needed to know what your daily sales rate was by model so that you could match your inventory to your daily sales rate so you weren't sitting on all this aged inventory."

Dealers have to keep the right number of cars in stock. If they order too many and they don’t sell fast, the cars sit there and the dealer’s money gets stuck.

Car

Tesla By Model

"...You needed to know what your daily sales rate was by model so that you could match your inventory to your d..."

The Tesla Model Y is an electric SUV that runs on a battery instead of gasoline. The podcast is talking about how sellers track how many of these cars are selling each day. That helps them decide how many to keep in stock.

Concept

daily sales rate by model

"You needed to know what your daily sales rate was by model so that you could match your inventory to your daily sales rate so you weren't sitting on all this aged inventory."

“Daily sales rate by model” is how many units of each specific model sell per day. Dealerships use it to decide how many of each model to stock so they don’t end up with too many slow-moving cars.

Concept

aged inventory

"You needed to know what your daily sales rate was by model so that you could match your inventory to your daily sales rate so you weren't sitting on all this aged inventory."

Aged inventory is cars that have been sitting on the lot for a while. The longer they sit, the harder they can be to sell without lowering the price.

Concept

accruing interest

"Maybe the dealers have been forced to pay off all those remaining 2025s. They've got cash invested in them, they're not accruing any more interest."

They’re saying the dealer’s cost of holding the cars might not be getting worse over time. If the money isn’t costing much to keep tied up, dealers may feel less pressure to sell quickly.

Concept

replenish their stock with 2026s

"And I don't know, rather than turn them into cash to replenish their stock with 2026s that might sell sooner, apparently they see no need to do that."

They’re talking about swapping out older unsold cars for newer 2026 models. The idea is that dealers could move faster by bringing in the newer cars instead of holding the older ones.

Car

Ford Broncos Sport

"So let's look at the Broncos Sport, Dad... there are still some 2024s out there... You can see it here, 935 days, 933 days, 919 days... Where in the good old United States of America is it a buyer's market for the Ford Broncos Sport"

The Ford Bronco Sport is a small Ford SUV. The hosts are talking about how many of them dealers still have left over from older model years. When cars sit that long, it often means you may have more room to negotiate the price.

Concept

dealer lot inventory sitting for hundreds of days

"You can see it here, 935 days, 933 days, 919 days. I'm going to the map view, Dad, just for the Broncos Sport for a second here."

They’re pointing out that some cars have been sitting at dealers for a very long time—over a year in some cases. When cars don’t sell quickly, dealers often lower prices or offer incentives to move them. That’s why the hosts think buyers may find better deals.

Concept

buyer's market

"Where in the good old United States of America is it a buyer's market for the Ford Broncos Sport everywhere?"

A “buyer’s market” means there are more cars available than people want right now. When that happens, sellers often have to compete more, so prices and incentives can get better for shoppers. The hosts are saying this is happening in many places.

Car

Ford Broncos

"... States of America is it a buyer's market for the Ford Broncos Sport everywhere?"

The Ford Bronco is an SUV designed for off-road driving, like rough roads and trails. People talk about it a lot when they’re trying to figure out whether prices are good and if dealers are willing to negotiate. That’s what “buyer’s market” usually means in this context.

Concept

market days supply

"There's 24s... There's 24s... There's 832 market days supply. Nebraska, 745 days supply. Nevada, 573 days supply."

“Days supply” is basically how long dealers would need to sell off the cars they currently have. If it’s a big number, it usually means there are a lot of unsold cars, and dealers may be more willing to deal. If it’s a small number, cars tend to sell quickly.

Term

incentive

"Seriously, what incentive does Ford have not to get rid of these things? What incentive does the dealer have not to get rid of them? None. There is none."

An incentive is a reason to act—usually money-related. They’re basically asking why Ford or the dealer wouldn’t offer deals to sell the cars that aren’t moving.

Term

engine compartments

"...there could be some rodent condominiums that are built in the engine compartments of some of these vehicles."

The engine compartment is the space under the hood. The hosts are joking about animals getting into that area, but the real point is that cars that sit for a while can attract pests. It’s a reminder to check the car carefully before buying.

Concept

inventory/overstock leading to negotiation leverage

"...if you are in the market for the best deal, some of the precautions you need when looking at these unsold new cars... the Bronco Sport... has got to be the most negotiable new car..."

If a dealer has too many cars that aren’t selling, they may be more willing to cut the price. That can give you leverage to negotiate. The hosts are basically saying the market situation can work in your favor, but you should still inspect carefully.

Car

Toyota RAV4

"the RAV4. This time when I go to the map view, I anticipate, yeah, there you go, I'm seeing some different colors. And the colors that I'm seeing here, Dad, are red."

The Toyota RAV4 is a popular compact SUV. The hosts are using it as an example of a model that’s selling better, so dealers have less unsold inventory compared with other SUVs.

Term

forms

"So why is it that the Bronco Sport isn't selling? Are there issues known or unknown issues? What types of things are being said about the Bronco Sport on forms?"

In car-market discussions, “forms” (forums) usually means online owner and enthusiast message boards where people share experiences, complaints, and reliability impressions. The hosts ask what’s being said about the Bronco Sport on forums as a proxy for real-world sentiment.

Term

recalls

"How many recalls have there been on Bronco? I mean, what is the rationale? Because every one of those that I saw were listed under $40,000."

A recall is when a car maker has to fix a problem on certain vehicles. If a model has a lot of recalls, some buyers may hesitate, which can hurt sales.

Term

value rating

"Ford Bronco Sport from Car Edge gets a C minus grade when it comes to its value rating. You can see that right there."

A value rating is a score that estimates how expensive a car will be to own and how well it keeps its resale value. In this segment, the Bronco Sport’s score is low, which suggests it may not hold value well.

Concept

depreciation

"It ranks 133rd in overall value, anticipates spending $50,292 over five years owning this vehicle. A lot of that is depreciation and decent amount of insurance, fuel costs, interest payments, and then maintenance as well."

Depreciation is how much your car is worth less over time. If fewer people want a model, it usually loses value faster, which can make ownership more expensive.

Term

trim levels

"We can come here. I'll pull it up on the screen. We can look at the different trim levels that are even sitting out there. Disproportionately, it's the big bend trim."

Trim levels are the different versions of a car you can buy, like more basic vs more equipped. The hosts are checking which versions are showing up as cheaper on the market.

Term

MSRP

"Invoice price to the dealer on this is $35,846. MSRP is $36,765. Let's click through to the"

MSRP is the price the manufacturer says the car should cost. When dealers are struggling to sell, they often drop below MSRP to attract buyers.

Term

Invoice price

"Invoice price to the dealer on this is $35,846. MSRP is $36,765. Let's click through to the"

Invoice price is basically what the dealer pays the car company for the car. If a dealer is selling near invoice, there may be less discount room left to negotiate.

Concept

electric vehicle powertrain

"Now, another thing that's happening right now with unsold new cars that have flooded the market would be electric vehicle powertrain new cars."

An electric vehicle powertrain is the EV’s “power system,” like the battery and electric motor working together. The hosts are pointing out that EVs are part of the unsold inventory problem too.

Car

Ford Mustang

"so many of them are again Ford's with the Mustang Mach-E, but that before lightning, this vehicle's been discontinued."

The Ford Mustang Mach-E is Ford’s electric SUV. The hosts are using it to explain why some EVs may be harder to sell and may require bigger discounts.

Car

Ford F-150 Lightning

"...n Ford's with the Mustang Mach-E, but that before lightning, this vehicle's been discontinued. What is the i..."

The Ford F-150 Lightning is a pickup truck that uses electricity instead of gasoline. If a dealer has one sitting unsold for a long time—especially if it’s being discontinued—they may offer discounts or incentives to sell it. That’s what the question is getting at.

Car

Ford F-150 Lightning Flash

"but that before lightning, this vehicle's been discontinued. What is the incentive for a dealer here that's been sitting on a Ford F-150 Lightning Flash for 252 days?"

The Ford F-150 Lightning Flash is an electric version of the F-150 pickup. The hosts are saying some dealers have had these trucks sitting for a long time, so they’re discounting heavily to get them sold.

Term

negotiation power

"Again, you can see the negotiation power on this one, Dad. It doesn't get much greener than that. You have all the leverage in the world."

Negotiation power refers to how much leverage a buyer or seller has to influence the final price. In this market, long dealer inventory holding times give buyers leverage because dealers are motivated to reduce stock and stop it from aging.

Car

Ford F150

"this vehicle's been discontinued. What is the incentive for a dealer here that's been sitting on a Ford F-150 Lightning Flash for 252 days? Again, you can see the negotiation power on this one, Dad. It doesn't get much greener than that. You have all the leverage in the world. The dealer"

The Ford F-150 is a large pickup truck used for everyday driving and work. If a version is being discontinued and a dealer has cars sitting for a long time, the dealer may offer incentives to move them. That’s the basic reason negotiation can get easier.

Concept

dealer discounting

"The dealer is already discounting by almost $13,000. Is it just the reality that they have to lower the price more to sell some of these unsold new cars?"

Dealer discounting is when the selling price is reduced below MSRP (or below typical market pricing) to attract buyers. The segment notes the dealer is already discounting by nearly $13,000, illustrating how deep discounts may be required to move aged inventory.

Concept

price not lowered enough yet

"If the customer hasn't said yes yet, you haven't lowered the price enough yet. It's just that simple."

This is basically saying: if people aren’t buying, the deal isn’t good enough yet. So the price usually has to come down further to get buyers to say yes.

Concept

unsold new car inventory buildup

"Because again, what we're looking at, over 200,000 left over unsold 2025 still, ... The prices just have to go lower, right? It's just more leverage for car shoppers."

This is when dealerships have too many brand-new cars that customers aren’t buying. If cars sit too long, the dealer usually has to lower prices or offer deals to get them sold.

Term

inventory turn

"I just know how important it is to turn your inventory. I mean, any store selling anything, one of the areas of conversation is, how many times a year can you turn your inventory?"

Inventory turn is basically how quickly a dealer sells the cars they have on the lot. Faster selling usually means less discounting and less cash stuck in unsold vehicles.

Car

Jeep Grand Cherokee

"you can see disproportionately of those 20,000, it's Grand Cherokee stat. Grand Cherokees make up more than 8,000 and an additional almost 5,000."

The segment breaks down Jeep’s unsold 2025 inventory and shows that the Grand Cherokee accounts for a large share of the backlog. That matters because it indicates which specific Jeep model is most affected by demand softness and pricing pressure.

Car

Jeep Wrangler

"the Wrangler four-door getting in on the phone as well. So let's come here to the Grand Cherokee pops."

They’re also pointing out that the four-door Wrangler is part of the unsold Jeep cars sitting on lots. Different versions can sell at different speeds.

Term

price point

"Now the price point here, and you can see the trim breakdown. So it's primarily the limited..."

A price point is the price range where people decide whether a car is worth it. If cars aren’t selling, dealers may lower the price to reach a range that buyers will accept.

Term

flat-spotted tires

"I just know from experience that between rodents, flat-spotted tires, dead batteries, a lot of damage that occurs when the lot porter moves the car..."

Flat-spotted tires happen when a tire sits in one spot for a long time and gets a worn flat area. It can make the car feel rough until the tire is replaced or the issue is fixed.

Term

dead batteries

"I just know from experience that between rodents, flat-spotted tires, dead batteries, a lot of damage that occurs..."

A dead battery means the car’s battery has lost charge, usually because the car sat too long. Before you buy, it’s worth checking that it starts reliably and that the battery isn’t already worn out.

Term

lot porter

"a lot of damage that occurs when the lot porter moves the car or when he accidentally sideswipes that vehicle that's been sitting there for 300 days."

A lot porter is the staff member who moves cars around on the dealership lot. The point here is that moving cars can sometimes lead to small damages that add up.

Term

bodywork or paintwork

"And so now you have another $7,800 in bodywork or paintwork that you have to add to the cost of the car."

Bodywork and paintwork refer to repairs to the car’s exterior panels and finish after damage. The hosts argue that even small lot-related incidents can add thousands in repair costs, which then affect the car’s true value and pricing.

Concept

map tool for inventory pockets

"Again, I want to show here, Dad, let's look at the map view of this... And you can see here, Dad, Florida, there are over 2,200 Jeep Grand Cherokees for sale right now..."

They’re using a map to find areas where lots of cars have been sitting longer. The idea is that those locations usually have more competition, so you may be able to negotiate a better deal.

Concept

market day supply

"The green means, Dad, that there's a high market day supply of this particular vehicle. And you can see here, Dad, Florida, there are over 2,200 Jeep Grand Cherokees for sale right now, 2025s."

Market day supply is basically “how long these cars would sit before they sell.” If the number is high, it usually means the dealer needs to discount more to move them.

Concept

unsold inventory sitting on lots collecting dust turning green from pollen

"and you can hone in on the map and see all that stuff that's available right around the corner from you, okay, and the stuff is just sitting there collecting dust turning green from pollen."

This is a vivid way to describe vehicles that have been sitting on dealer lots for a long time. Long lot time can correlate with higher chances of discounting, and it can also reflect mismatches between pricing/specs and what buyers want.

Car

Chevrolet Silverado

"Disproportionately, it looks like it's Express Cargo Vans and then Silverados. It was the Silverado 1500 and the Silverado 3,500."

The Chevrolet Silverado 1500 is a popular full-size pickup. They’re saying a lot of these trucks are sitting unsold, which often means dealerships may be more willing to negotiate.

Car

Chevrolet Express

"Chevy has 18,000 unsold new cars out there right now. Disproportionately, it looks like it's Express Cargo Vans and then Silverados."

The Chevrolet Express Cargo Van is a work-van style vehicle. The hosts are saying a lot of these are sitting unsold, which can lead to better deals.

Car

Versa

"It's the Versa. That frustrates me. Why are there 4,000 unsold Versas? Look at the price point on these things. The Versa should be selling."

The Nissan Versa is a lower-priced Nissan. The hosts are surprised that so many are still unsold, and they explain that sales can vary by region.

Term

pickup truck tax

"If you buy a Versa in Texas, you have to pay a huge, I didn't buy a pickup truck tax. Look at this. This one dealer has 53 Versas."

They’re talking about extra money you might have to pay for a pickup in some places. That extra cost can change how many people want to buy pickups there.

Car

Honda Crv

"I got an email from a friend of mine today, who's looking at a 73,000 mile 2019 Honda CRV Touring fully loaded. That's low miles for the year. Dealer has recently reduced the price to $23,995."

The Honda CR-V is a very common SUV. In the story, someone is looking at a used 2019 CR-V with 73,000 miles, and the hosts compare it to buying a new cheaper car instead.

Concept

dealer discount vs margin

"...this is, let's put it into perspective here, a $21,000 car with a $3,600 dealer discount. What's that percentage?... Any new car that has an MSRP of $21,000 does not have 15% margin built into it."

They’re saying that “big discount” doesn’t always mean the dealer is making less or more money in a simple way. The real profit depends on what the dealer paid and what extra incentives they get.

Term

advertising assistance

"...whether it be holdback, advertising assistance, floor plan assistance. This is a triple net deal beyond triple net."

Advertising assistance is money from the manufacturer to help the dealer advertise the cars. It’s another way dealers can earn money besides the sticker price and discount.

Term

floor plan assistance

"...whether it be holdback, advertising assistance, floor plan assistance. This is a triple net deal beyond triple net."

Floor plan assistance is help for dealers to cover the financing costs of keeping cars on the lot. If cars sit too long, that cost adds up, so this support matters.

Term

holdback

"...all sorts of other under the line money that the dealer makes, whether it be holdback, advertising assistance, floor plan assistance."

Holdback is money the manufacturer gives the dealer behind the scenes. It can help the dealer profit even if the car is sold for a lower price.

Concept

triple net deal

"...This is a triple net deal beyond triple net. Explain what triple net is, because there's just no dealers making money on this..."

“Triple net” here means the dealer’s profit isn’t just from the price they sell the car for. It can depend on several different behind-the-scenes payments and financing helps.

Concept

cars sitting on the lot (inventory carrying cost)

"Well, you've actually utilized the floor plan assistance money to pay for the extra interest on that vehicle for its sitting. If you've advertised it at all, you've used your"

If cars don’t sell, the dealer still has to pay for them while they sit there. The hosts are saying manufacturer support can help pay the extra cost of keeping inventory.

Brand

Nissan

"Is there some type of cash incentive that Nissan gave to their dealers for the..."

Nissan is the car brand being discussed. The point is that Nissan may be offering incentives to dealers to help them sell cars that aren’t moving.

Concept

front-end profit vs F&I profit

"They're not making money on it. The only hope would be is that whoever buys it... is going to finance it. The finance and insurance department is going to knock their socks off and make money there."

The hosts describe a common dealership reality: the front-end (the car sale itself) may be low or even negative margin, while the F&I department can generate profit through financing and add-ons. This helps explain why dealers can offer aggressive discounts on the vehicle price.

Term

finance and insurance department

"The finance and insurance department is going to knock their socks off and make money there, but you're not making money on the front end."

The finance office is where the dealer handles your loan and tries to sell extra stuff. Even if the car deal isn’t profitable, they can still make money through financing and add-ons.

Topic

March New Car Sales

"When we looked at the data from March New Car Sales, it was disproportionately that luxury car sales actually fell significantly compared to all car sales."

This is the monthly report that shows how many new cars were sold in March. The hosts use it to show the slowdown isn’t only happening to luxury cars.

Car

2025 Nissan models

"Get huge savings on 2025 Nissan models now. So I mean, they're pushing. Everyone's pushing. Everyone wants to get rid of the unsold new cars."

They’re discussing 2025 Nissan cars that dealers still have in stock. Because they haven’t sold yet, the dealer may offer big discounts to move them.

Term

pre-purchase inspection

"What is your advice for someone who's out there and contemplating an unsold new car... Are you doing a pre-purchase inspection? ... get a pre-purchase inspection done. Get an independent set of eyes."

A pre-purchase inspection (PPI) is an independent check of a vehicle before you buy it, typically done by a mechanic who isn’t affiliated with the seller. For cars that have been sitting, a PPI helps uncover storage-related problems like battery health, brake rotor corrosion, and lubrication/fluids condition.

Term

battery could be weak

"And the battery could be weak. It could need batteries. You could have rust on the rotors."

A weak battery is a common storage issue for cars that sit for months or longer. Even if the battery isn’t completely dead, reduced capacity can cause hard starts and may trigger warning lights or prevent systems from initializing properly.

Term

rust on the rotors

"It could need batteries. You could have rust on the rotors. The engine isn't lubricated the way it should be because it hasn't been driven or run in a while."

When a car sits, the brake rotors can get surface rust. Sometimes it goes away after driving, but if it’s bad it can cause braking problems or extra work.

Term

engine isn't lubricated

"The engine isn't lubricated the way it should be because it hasn't been driven or run in a while. The fluids can just evaporate over time."

Cars need oil to protect the engine parts. If a car sits for a long time, the oil may not be in the best condition, and the engine may not be protected the way it should be.

Term

factory warranty hasn't started yet

"Now, one of the benefits, though, to be very clear of buying these unsold new cars, unlike a used car, is that the factory warranty hasn't started yet. The factory warranty starts"

They’re saying the warranty might not start counting down until the car is actually sold to you. That means you could still have full warranty coverage even though the car sat on a lot.

Concept

unsold 227,000 new cars

"...treat it like a used car in terms of the inspection you do if you're looking for one of these unsold 227,000 new cars."

If new cars sit unsold for a long time, they can develop problems just from sitting. That’s why you may need to inspect them carefully even though they’re “new.”

Term

retail delivery

"Once the dealer sells it and reports the retail delivery to the manufacturer, then the warranty is in effect."

“Retail delivery” is the point at which the dealer reports the vehicle’s sale to the manufacturer, triggering the warranty in effect for the end customer. Until that reporting happens, coverage may be handled differently (or not apply) for issues that arise while the car is sitting.

Concept

warranty starts today you buy it

"Once the dealer sells it and reports the retail delivery to the manufacturer, then the warranty is in effect. And any of these issues that might crop up could be a warranty issue."

Even if a new car is technically still under warranty, some coverage may not kick in until you actually buy it. That matters for problems caused by the car sitting on the lot for a long time.

Brand

FTC

"...I have a podcast to do with some good folks in Arizona at four o'clock my time today, talking about the FTC and what it is the FTC is trying to do to improve the transparency and advertised prices for automobiles."

The FTC is a U.S. government agency that helps protect consumers. Here they’re talking about making car ads more transparent so shoppers understand what they’ll actually pay.

Car

Toyota Grand Highlander

"Dear crew, it's Toyota with an adult-sized third row. Everyone's welcome in the Grand Highlander, from sports fans to eco buffs and movie fans."

Toyota is pitching the Grand Highlander as a bigger family SUV that can actually fit adults in the back seat. It’s meant for people who need a real third row.

Car

Sienna

"Everyone's welcome in the Grand Highlander... Sink back in the Sienna with an available rear seat entertainment system."

Toyota mentions the Sienna because it’s a minivan built for families. They’re pointing out that it can come with entertainment screens for the back seats.

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