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TMCP #648: Bridney Jordan and the Inside Baseball World of Tires for Daily’s, Trucks and Enthusiast Rubber!

TMCP #648: Bridney Jordan and the Inside Baseball World of Tires for Daily’s, Trucks and Enthusiast Rubber!

The MuscleCar Place May 15, 2026 52 min
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About this episode

Brittany Jordan joins The MuscleCar Place to talk tires from the inside—how she went from selling fleet truck tires and retreads to product and marketing work, and how tire durability comes from carcass construction, compound choices, and reading wear patterns. The conversation contrasts marketing hype with side-by-side evaluation, then zooms out to brand positioning (Lexani, Lionheart, RBP) and how Turbo Tires distributes and sells online via SimpleTire.com. Between tire talk, the hosts share family and car-project updates, plus racing and event plans.

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Company

Lexani Lionheart

"This week, Brittany Jordan is here from Lexani Lionheart and Rolling Big Power Tires. She is the product and marketing manager for those three tire brands, and her job is to bring those lines into the mainstream."

Lexani Lionheart is a tire brand. The guest works in marketing to help more people discover and buy those tires.

Company

Rolling Big Power Tires

"This week, Brittany Jordan is here from Lexani Lionheart and Rolling Big Power Tires. She is the product and marketing manager for those three tire brands, and her job is to bring those lines into the mainstream."

Rolling Big Power Tires is a tire brand. The guest talks about what makes different tire brands better at certain things.

Term

mass production automotive components

"Well, I have a fascination with the world of mass production automotive components. Tires are a big business, but also, frankly, because of Brittany."

Mass production automotive components are car parts made in large quantities. The episode is focusing on how big tire companies make and sell those parts.

Term

fleet truck tires

"She started out as a young woman from Detroit, just out of college, sent to Nebraska to sell fleet truck tires and retreads. And she learned this game and she succeeded."

Fleet truck tires are for work trucks that drive a lot for a company. They’re chosen to last and stay dependable, not just for looks.

Company

National Parts Depot

"This is the Muscle Car Place online podcast brought to you by National Parts Depot. This is the weekly show dedicated to people worldwide who love American muscle cars."

National Parts Depot is the podcast sponsor. It’s a company that sells automotive parts for enthusiasts.

Car

Chevrolet Corvette

"... For your truck, your minivan, your trailer, your Corvette, your muscle, whatever. She wants to serve you in..."

The Chevrolet Corvette is a sports car made for fast driving and sporty handling. People talk about it when they want something more performance-focused than a regular truck or minivan. In the podcast, it’s used as an example of a “muscle” vehicle.

Part

push rod tube seals

"And in fact, I need to put a new push rod tube seals in it. When that car is running, it's just pumping oil out of the push rod tubes."

These seals help keep oil from leaking out of the engine’s pushrod area. If they wear out, oil can come out while the engine runs, which is why the speaker knows the leak source.

Car

Oldsmobile 442

"So she did ask if I had won her that old 442 from Dream Giveaways. ... It's red with the white stripes, the white interior. ... But one big thing. It doesn't have the four speed. So 442 is four speed, four barrel, two doors."

The Oldsmobile 442 is a famous old muscle car. The “442” name is tied to how the engine and drivetrain are set up, and the host is pointing out that the specific car they’re hoping to win doesn’t match the usual configuration.

Term

four speed

"But one big thing. It doesn't have the four speed. So 442 is four speed, four barrel, two doors."

“Four speed” means the car has four forward gears. More gears can help the car stay in the right engine speed range for quicker acceleration.

Term

four barrel

"So 442 is four speed, four barrel, two doors. I think that's what the do stands for. Hang on, I got to Google it."

“Four barrel” refers to a carburetor with four openings that let the engine breathe more fuel/air. On older muscle cars, that often goes along with a more performance-oriented setup.

Term

dual exhaust

"Wrong. Four barrel, four speed, dual exhaust."

“Dual exhaust” means there are two exhaust pipes/systems instead of one. It can help the engine breathe a bit better and usually makes the car sound more “muscle-car” like.

Term

automatic factory automatic

"Anyway, the four speed part, that car doesn't have the one we entered is an automatic factory automatic, and I'm sure it drives great. Sure, it's awesome, but nonetheless, it is not a four speed."

“Factory automatic” means the car left the factory with an automatic transmission rather than being converted later. The host uses this to clarify what drivetrain configuration the car actually has before discussing whether it matches the “four speed” they want.

Car

Calais Olds

"Pretty sure it was an 89 Calais, Olds Calais. You know, those little front wheel drive ones. And there was a 442 badged version of that."

This is an Oldsmobile Calais from 1989. The host is talking about which version it was and what kind of engine it had, and how that compares to a more performance-oriented 442 model.

Term

quad four

"She didn't have that, but hers did have the quad four. So it had the good motor. I didn't mind that car."

“Quad four” is the name for a specific kind of four-cylinder engine. The host is saying Laura’s car had that engine, and that it was the better choice compared to other versions.

Car

Chevrolet Chevelle

"...oping to do for our anniversary. We will take the Chevelle. As long as it's not pouring rain, we'll take the..."

The Chevrolet Chevelle is a classic muscle car from earlier decades, known for being a fun, powerful car. People still talk about it because it’s part of the classic muscle-car era. In the podcast, it’s mentioned as the car they want to use for a special occasion.

Concept

late model race

"That weekend on June 6th is his debut late model race. He's going to race at Orange County Speedway"

“Late model” is a type of stock-car racing you’ll see on short tracks. The cars start from regular production vehicles, but they’re modified so they can race hard and safely.

Topic

Carolina Pro Series

"The series Dallas is going to start in, it's called the Carolina Pro Series. It's a little softer entry into late models"

The Carolina Pro Series is a regional racing league for late model stock cars. In this conversation, it’s being framed as a less intense place to start than the bigger tours.

Topic

Cars Tour

"than like the Cars Tour like Dale Jr. does. Setzer does run the Cars Tour. That's not where we should start."

The Cars Tour is another late model racing series. They’re saying it’s a tougher place to begin than the Carolina Pro Series.

Concept

retreading

"we're at fleets, we're at truck stops, [1640.6s] we're in retread shops, learning how to retread tires. [1644.1s] I'm not sure how familiar your audience is with retreading"

Retreading means taking an old tire casing and putting a new tread on it. It’s often used for trucks because it can save money versus buying brand-new tires all the time.

Concept

fleets

"and fleets that use them. [1635.9s] So I had two. [1637.1s] And so we're at fleets, we're at truck stops,"

A fleet is a bunch of vehicles run by a company, like a delivery or trucking business. Because they use so many tires, they plan tire purchases and repairs carefully—sometimes including retreads.

Concept

truck stops

"And so we're at fleets, we're at truck stops, [1640.6s] we're in retread shops, learning how to retread tires."

Truck stops are places along highways where truck drivers stop for things like fuel and food. Some also connect to tire services, which matters for truck tire businesses.

Term

Retreads

"Of course, they're very familiar with Retreads. There was a company where I grew up called Bandag that did nothing but Retreads. I mean, it's how it works."

Retreads are used tires that get a new outer tread. Instead of throwing the whole tire away, they reuse the main tire body to save money—especially for trucks that drive a lot.

Company

Bandag

"There was a company where I grew up called Bandag that did nothing but Retreads. I mean, it's how it works."

Bandag is a tire company that focuses on retreading—putting new tread on tires that have already been used. The speaker mentions it to show how common and established retreads are.

Term

commercial tires

"I love commercial tires. I wouldn't dare say I like them better than a passenger or a light truck, because I'll probably, you get a group against me on Facebook or something like that"

Commercial tires are made for work vehicles that see a lot of use. They’re built to last and handle tough conditions, not just to look good.

Term

light truck

"I wouldn't dare say I like them better than a passenger or a light truck, because I'll probably, you get a group against me on Facebook or something like that"

A light truck tire is designed for vehicles like pickups and SUVs that are used for everyday driving and light-duty hauling. Compared with commercial tires, they typically balance durability with ride comfort and appearance, though they can still be built for rugged use depending on the tire model.

Term

sidewall

"Passure light trucks are similar, but we take away some of the physical aesthetics and maybe a little bit less focus on how cool the sidewall looks, right?"

The sidewall is the part of the tire on the outer edge, not the tread. It can matter for how tough the tire is and how well it survives rough conditions.

Term

tire carcass

"Getting a casing or the carcass of a tire through first, life, second, life, third life,"

A tire carcass is the tire’s inner “skeleton.” It’s the part that keeps the tire strong and helps it hold its shape, even when you’re driving on rough roads.

Term

compound

"know what it's for, know the trend of, know what the compound does for the consumer, because your tire could be the difference"

The tire compound is the rubber recipe in the tread. Changing that recipe can change how well the tire grips, how fast it wears out, and how much fuel it takes to roll.

Concept

fuel savings

"because your tire could be the difference between them hitting a target for fuel savings for a year or not, just depending on if you recommended the right fuel-efficient tire versus not."

Fuel savings means using less gas (or electricity) over time. Some tires are designed to roll more easily, which can help a vehicle use less fuel.

Term

fuel-efficient tire

"if you recommended the right fuel-efficient tire versus not. And so deep diving into that, that's the fun for me."

A fuel-efficient tire is made to make the car easier to roll. That can help the car use less fuel, particularly over lots of daily miles.

Term

tire wear patterns

"I like looking at things like that, seeing how it caused an effect, looking at tire wear patterns, trying to figure out what's wrong."

Tire wear patterns are how the tire gets worn down in different spots. If the wear looks uneven, it often means something is off—like alignment, suspension, or tire pressure.

Term

prototype tire

"So getting a concept, getting a prototype tire, putting it on the road, throwing it in a fleet"

A prototype tire is a trial version of a tire. It’s made to test ideas and see how well it works before it becomes a regular product.

Term

big tires

"About commercial tires? About how big tires the companies work in general."

“Big tires” here means larger tires, usually on trucks and heavy vehicles. They can affect how the vehicle grips and how the tire wears when it’s working hard.

Concept

evaluating a tire side by side

"and then get to the nitty gritty where I'm evaluating this tire side by side and it's like, this tire is not what I expected."

“Side by side” means comparing tires directly against each other. Instead of trusting ads, you look at how they really perform and wear.

Term

tire product lines

"Goal to launch more than 10 tire product lines [2058.9s] in less than three years. [2060.9s] And I was like, really?"

A “tire product line” is a named set of tire models sold under a brand umbrella, often aimed at specific vehicle types and use cases. Launching many new product lines usually means introducing new tread designs and sizes for different markets.

Term

new treads

"reinvigorate our product lines, [2066.6s] spruce them up, add some new treads. [2068.4s] And so if you look at the history"

The “tread” is the pattern on the outside of the tire. New treads usually mean a different pattern (and sometimes different rubber) to change how the tire grips and performs.

Brand

RBP tires

"And so if you look at the history [2070.3s] and the press releases on Lexani, Lionheart and RBP tires, [2074.0s] you'll see in the last two years or so,"

RBP is a tire brand mentioned in the episode. The speaker is using it to talk about how many new tire lines and tread options have been introduced.

Concept

commercial truck

"And also now I'm branching out away from commercial truck, [2097.2s] right? [2097.4s] And now I'm moving to passenger light truck,"

“Commercial truck” means tires made for work trucks and fleet vehicles. They’re usually built to last and handle heavy use, not just look good.

Topic

Lexanis tire lineup positioning (tiering and sizing breadth)

"Even we'll talk about like where our brands are positioned, but where we are kind of in that, I'd say kind of tier three-ish realm, you don't expect to see those sizes and that breadth of the line for Lexanis."

They’re talking about where Lexanis sits in the market and why offering lots of tire/wheel sizes is important. The point is that some brands cater to more unusual fitments than others.

Car

Chevrolet Camaro

"...exy brand, like the luxury brand. So if you think Camaro or Ferrari or Lamborghini or something that maybe..."

The Chevrolet Camaro is a performance car designed to be quick and fun to drive. It’s often mentioned when people are talking about muscle cars and other exciting performance vehicles. In the podcast, it’s brought up as an example of a car someone might consider.

Term

EV tires

"So Lexanis got electric vehicle tires, so EV tires, as a summer tire, it has an AT, H, it has a variety of different products in it."

EV tires are tires made specifically for electric cars. They’re designed around how EVs drive—like strong instant torque and the car’s weight—so they can grip and wear better than generic tires.

Term

summer tire

"Lexanis got electric vehicle tires, so EV tires, as a summer tire, it has an AT, H, it has a variety of different products in it."

A summer tire is built for warm weather. It’s meant to grip well in dry and wet conditions when it’s not cold out.

Term

H

"as a summer tire, it has an AT, H, it has a variety of different products in it."

“H” is probably a tire rating that tells you how fast the tire is designed to safely handle. The host is basically saying they offer multiple versions, not just one tire.

Term

mileage level

"They want something maybe that's a little bit more reasonable, don't wanna compromise that integrity of the tire, but maybe willing to accept a little bit lower of a mileage level compared to someone that be willing to pay a little bit more of a premium"

“Mileage level” means how many miles the tire is expected to last. Tires that are built to last longer usually use different materials and tread designs than tires meant to feel sportier.

Term

195/70R14

"For example, my high school Nova ran on 195, 70 yard 14s. That is available in Lionheart."

“195/70R14” tells you what size tire it is and what wheel it fits. The numbers relate to the tire’s width and sidewall height, and the “14” is the wheel diameter.

Car

Chevrolet Nova

"For example, my high school Nova ran on 195, 70 yard 14s. That is available in Lionheart."

A Chevrolet Nova is a classic American car people often modify and keep running. Here it’s just being used as an example of a car that would need a particular tire size.

Concept

lifted trucks

"Then I learned about how big the tires were for these super nice lifted trucks. And I mean, we have tires and RBP..."

A lifted truck is a truck that sits higher than stock. People do it so the truck can fit bigger tires and look more off-road ready.

Term

28 inch

"Rob, they go all the way to 28 inch. I mean, they're huge."

“28 inch” is the size of the tire. A bigger tire makes the truck sit taller and look more aggressive, and it can also affect how the truck drives.

Term

all-terrain tires

"So we're talking ATs, all-terrain tires, [2433.9s] a highway terrain, but all the way to extreme terrain, [2436.7s] rugged terrain and MTs as well, mud tires."

All-terrain tires are made to handle both regular roads and dirt/gravel. They have tread that’s a bit more “off-road ready” than a highway tire, but they’re still meant to be comfortable for daily driving.

Term

MTs

"[2436.7s] rugged terrain and MTs as well, mud tires. [2440.0s] Yeah, there's a whole section of CMO with lifted trucks"

MTs are mud-terrain tires. They’re designed to dig into mud and throw it off the tread, but they can be louder and less smooth on regular roads.

Company

Turbo Tires

"[2452.4s] So Turbo Tires has all these made. [2455.6s] They're brought here to these states [2456.7s] and then they're distributed, is that right?"

Turbo Tires is the company being talked about. They’re involved in making/sourcing tires and getting them sold through distributors and local dealers.

Brand

Sonny

"So Turbo from a wholesale standpoint, [2462.5s] these three brands like Sonny, Lionheart, RBP, [2465.3s] these are our proprietary brands."

Sonny is a tire brand name. The speaker is saying it’s one of the company’s in-house/proprietary brands that gets sold through their distribution network.

Concept

associate dealer program

"And a number of local dealers [2473.1s] who we embrace through our associate dealer program [2476.2s] that also sell the tires too."

An associate dealer program is a partnership where local shops are allowed to sell a company’s products. Here, it’s another way these tires reach customers besides big distributors.

Term

mud tires

"Rolling big power tires used to just be an RT and mud tires and that was it. We wanted to expand the line because mud tires, although they're cool and people that like them love them, they're starting to decline a little bit"

Mud tires are made for getting traction in messy, soft ground. They usually have a more aggressive tread, which can make them louder and less ideal for mostly highway driving.

Term

RT

"Rolling big power tires used to just be an RT and mud tires and that was it."

RT sounds like a tire type abbreviation, but the speaker doesn’t spell out what it means here. It’s being contrasted with mud tires as another category of tire.

Term

AT

"So we knew, okay, AT, like all-terrain tires that need to look a certain way, have a certain aesthetic to them"

AT is short for all-terrain tires. It’s a way to say the tire is meant for both regular roads and some rougher surfaces.

Term

MT

"So now we have highway terrain, all-terrain, [2559.9s] the MT and XT and RT and fully developed it."

MT usually means “mud-terrain.” It’s a tire style built to grip better in muddy or messy off-road conditions, even if it’s not as quiet or smooth on pavement.

Term

XT

"So now we have highway terrain, all-terrain, [2559.9s] the MT and XT and RT and fully developed it."

XT is a label some tire lines use to mean a certain tire type or tread style. The exact purpose depends on the brand, but it’s generally part of a lineup meant for different driving conditions.

Term

torque

"Well, there's additional torque and additional weight [2594.3s] and some other things that factor in."

Torque is the “twisting pull” that makes the car accelerate. If an EV delivers a lot of torque quickly, it can make the tires work harder and wear faster.

Term

daily driver

"Most of them have a daily driver though. And I would bet for a lot of us, our daily driver is a truck."

A daily driver is the car you use most days, like for work or errands. It’s the opposite of a car you only take out occasionally.

Term

big lug tires

"when you drive anything with big lug tires that look super cool, they wander on the highway around both 50, they can hunt a little bit."

Big lug tires are chunky, off-road-style tires with deep, blocky tread. They can make the vehicle feel like it doesn’t track straight as easily on the highway.

Term

wander

"they wander on the highway around both 50, they can hunt a little bit."

“Wander” means the car doesn’t stay straight—it kind of drifts or wiggles in its lane. It can happen more at highway speeds with certain tire setups.

Term

hunt a little bit

"they wander on the highway around both 50, they can hunt a little bit. So you've experienced that and you've seen all that."

“Hunt” means the car starts to sway or oscillate a bit, like it’s constantly trying to correct itself. It can feel especially noticeable on the highway.

Concept

LS swap

"But like, why did you pick this car? Why did you pick this design? Why do you care about this LS swap?"

An “LS swap” is when someone puts a GM LS engine into a different car than it originally came in. People like it because the LS engine is popular, easy to find parts for, and can make the car run and feel better.

Company

simpletire.com

"And so you can visit simpletire.com [2904.5s] and order Lexani Lionhearts or RBP tires [2908.1s] and have them shipped directly to your shop,"

simpletire.com is an online place to buy tires. The host is saying you can order tires there and have them delivered to your shop or home.

Car

Ford Bronco

"...re, you can't quite, okay, I can't see this on my Bronco. We have video footage of this AT tire with a Bro..."

The Ford Bronco is an SUV made for rough roads and off-road driving. It’s designed to handle different terrain and conditions better than many regular cars. The podcast mentions it while talking about something visible or happening on the Bronco.

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