Glossary / General

brokers

8 Episode Mentions

Too Afraid to Ask

A broker is a middleman. In car buying, they help set up the deal between the dealership and the buyer.

Technical Definition

In car sales, brokers are intermediaries who arrange transactions between dealerships and consumers. They can influence pricing, inventory flow, and how incentives/quotas are met, depending on the arrangement.

Hear It Discussed

"I did reach out to a number of brokers. They all compete. They all become extremely obnoxious."
Inside Porsche Special Wishes, Singer Turbos & The Return of Analog Driving Full Throttle Talk 12:41

"he's like, I can't put this on the record, but we want the brokers because we want every deal. They want to sell the cars."
Pohanka on Service Model, Glassman on Inventory Turn, Florey on Sales | Daily Dealer Live Car Dealership Guy Podcast 43:30

"there is a cottage industry that has grown in prominence over the years of brokers who basically work as a middle band between the dealerships and consumers... how the brokers get their inventory,..."
May 2, 2026 | Weekend Drive: Ford’s employee pricing return; tariff refunds buoy earnings Automotive News Daily Drive 26:16