level playing field
A “level playing field” means everyone has a fair shot. Here, it means the price shouldn’t depend on whether you’re good at negotiating.
A “level playing field” means the buying experience is less dependent on who has more leverage—like negotiation skill or inside knowledge. The speaker argues direct-to-consumer and non-negotiable pricing help equalize outcomes for different buyers.
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"So I think in a lot of ways direct-to-consumer sales sets a precedent for it to be more fair because it takes you out the negotiation aspect. And that really does, I think, create a more level..."
The END of Car Dealers Is NEAR | Episode 1042 CarEdge Live
"It creates a level playing field. There's too many dealers that play the old shell game."
Rowley/Horowitz on Fullpath Sale, Boice on Price Consistency, Almeida on Fixed | Daily Dealer Live Car Dealership Guy Podcast
"For sure. Look, look, we sell cars and we know that there's some stigma to it. There just is, [788.8s] right? Yeah, absolutely. We're not starting at a level playing field. We're starting below that."
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