level playing field
A “level playing field” means everyone has a fair shot. Here, it means the price shouldn’t depend on whether you’re good at negotiating.
A “level playing field” means the buying experience is less dependent on who has more leverage—like negotiation skill or inside knowledge. The speaker argues direct-to-consumer and non-negotiable pricing help equalize outcomes for different buyers.
Hear It Discussed
"So I think in a lot of ways direct-to-consumer sales sets a precedent for it to be more fair because it takes you out the negotiation aspect. And that really does, I think, create a more level..."
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"It creates a level playing field. There's too many dealers that play the old shell game."
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"because the FIA's job is to make it a level playing field and also to prescribe the technical boundaries."
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