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SEMA VP of Events Tom Gattuso

SEMA VP of Events Tom Gattuso

Tales of a Gearhead Oct 03, 2025 32 min
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About this episode

Tom Gattuso, VP of Events at SEMA, shares insights about the evolution of the SEMA show, which has transitioned from an industry-only event to include public access. He discusses the importance of engaging younger generations and the impact of COVID-19 on consumer interaction with manufacturers. The episode highlights the significance of nostalgia in the automotive community and how SEMA is adapting to changing market dynamics, including the introduction of SEMA Fest, which combines the show with live music. Gattuso emphasizes the need for the industry to evolve while maintaining its core passion for cars.

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Concept

SEMA show

"And this will be our 48th year in Vegas, but the 58th SEMA show. We're excited about it."

The SEMA show is a big event in Las Vegas where companies show off new parts and accessories for cars. It's all about improving and customizing vehicles.

Company

SEMAfest

"So we do have it set up where you can go to one of our websites, SEMAfest.com, and be able to purchase a ticket to an array of stuff."

SEMAfest is a fun event where regular people can go and enjoy car shows, see cool cars, and participate in activities related to cars.

Company

Vintage Air

"if you had products from Painless or I did it or Vintage Air or somebody on your vehicle, your vehicle would be in their booth as an example to other people of what that would look like."

Vintage Air makes air conditioning systems for older cars, so you can enjoy cool air while driving a classic vehicle. They help keep these cars comfortable in hot weather.

Company

Painless

"if you had products from Painless or I did it or Vintage Air or somebody on your vehicle, your vehicle would be in their booth as an example to other people of what that would look like."

Painless makes wiring kits for cars, helping to connect electrical parts like lights and engines. They are popular among people building or restoring cars.

Car

Datsun 240Z

"I just rolled in a Datsun 240Z. We're getting ready to do a bunch of stuff. People are going nuts over because that's the start of the Japanese performance stuff."

The Datsun 240Z is a famous sports car from the 1970s that many people love for its speed and style. It's often restored and modified by car fans today.

Concept

Japanese performance cars

"People are going nuts over because that's the start of the Japanese performance stuff. You have to keep looking at that and moving things."

Japanese performance cars are fast cars made in Japan that are known for being fun to drive. They became really popular in the 70s and 80s, with models like the Datsun 240Z leading the way.

Car

Ford Mustang

"...t car or their first car memory may not be the 65 Mustang or the 67 Camaro. It may be a Datsun 240 or it co..."
Car

Chevrolet Camaro

"...their first car or their first car memory may not be the 65 Mustang or the 67 Camaro."

The 1967 Camaro is a classic car that many people admire. It's known for being powerful and having a cool look, making it popular with car fans.

Car

Datsun 240

"It may be a Datsun 240 or it could be one of the fast and furious generation cars."

The Datsun 240 is an older sports car made by Nissan. It's popular among car lovers because it's fun to drive and has a unique style.

Concept

driveway project

"So they used to say, okay, so if that's it and you're fueling this passion, what's your driveway project going to be?"

A driveway project is when someone works on fixing up a car at home, usually an older or classic car. It can be anything from small repairs to making the car look brand new.

Concept

restoration

"So when you talk about like restoration as a place at our show, it used to be people trying to restore a car back to new old stock."

Restoration means fixing up an old car to make it look and work like it did when it was new. This can involve a lot of work, like painting and replacing parts.

Concept

new old stock

"...people trying to restore a car back to new old stock. But now that can include a car that's imported from Japan."

New old stock means parts for cars that were made a long time ago but never used. People like to use these parts when fixing up old cars because they are original.

Concept

imported from Japan

"...But now that can include a car that's imported from Japan. The first time we've got some leniency there."

Imported from Japan means bringing cars from Japan to other countries. Many people do this to find special or rare cars that aren't available locally.

Car

Ford Falcon

"and somebody was very, very proud of their 65 Ford Falcon convertible."

The Ford Falcon is a car that Ford made in the 1960s. The 1965 version is a convertible, which means the roof can be opened.

Car

McLaren P1

"And my son said, you know, I really think that McLean P1 is cool."

The McLaren P1 is a very fast and expensive sports car made by McLaren. It's known for being one of the best supercars in the world.

Car

Shelby Gt 350

"..., and I'm thinking like 69 Boss 302, you know, 65 Shelby GT 350, all the good stuff that I think of, this kid get..."

The Shelby GT350 is a special version of the Ford Mustang that was built for speed and performance. It's known for having a really strong engine and is designed for people who love racing and driving fast. Many car fans admire it because of its history and how exciting it is to drive.

Car

Lamborghini Gt 350

"...'m thinking like 69 Boss 302, you know, 65 Shelby GT 350, all the good stuff that I think of, this kid get..."
Term

daily driver

"...I would say, okay, here's a perfect daily driver because I know the owner..."

A daily driver is a car that you use every day to go to work or run errands. It's usually practical and reliable, rather than just fast or flashy.

Car

Subaru BRZ

"Yeah. BRZ is like, I want to keep it forever. And I think i..."

The Subaru BRZ is a small sports car that is fun to drive and has a design that makes it feel light and agile. It’s popular because it’s not just about going fast; it’s about enjoying the ride. Many people who love cars want to keep it for a long time because of how enjoyable it is.

Car

Volkswagen Rabbit Gti

"Like I remember my first car like that was a rabbit GTI."

The Volkswagen Rabbit GTI is a sporty hatchback that is fun to drive. It's known for being quick and having a lot of personality, making it a favorite among car enthusiasts.

Car

Volkswagen GTI

"...it was one of the first, it was Volkswagen's first foray into that is the first year for the GTI. And the GTI for me was this connection into a performance improvement..."

The Volkswagen GTI is a sporty version of the regular Golf car. It's known for being fun to drive and has a powerful engine that makes it faster than the standard model.

Term

air cooled Volkswagen

"...I went from air cooled Volkswagen's to water cooled Volkswagen's and just opened up this whole new world..."

Air cooled Volkswagens are older models that didn't use water to keep the engine cool. Instead, they relied on air, which made them lighter and simpler but less common today.

Term

water cooled Volkswagen

"...I went from air cooled Volkswagen's to water cooled Volkswagen's and just opened up this whole new world..."

Water cooled Volkswagens are newer models that use water to keep the engine cool. This is the standard way most cars work today, making them more efficient than older models.

Term

power band

"If you keep it in the power band, this car is really fun to drive. Yeah."

The power band is the part of the engine's speed where it works best and gives the most power. If you drive in this range, the car feels more powerful and fun to drive.

Company

Cornwell Tools

"Anyway, if you get a chance, check out Cornwell Tools."

Cornwell Tools makes tools that people use to fix cars and do other mechanical work. They are known for making strong and reliable tools that last a long time.

Car

BMW M240I

"...e been kind of bit by the BMW bug. And I drive an M240i, also a stick shift. And I really feel like pound..."

The BMW 2 Series is a small, fancy car that is designed to be fun to drive. It has a sporty feel and is known for being quick and responsive on the road. Many people enjoy it because it combines luxury with a thrilling driving experience.

Car

BMW M4

"...I think I'd be in the M2, M4 category because I just like the look of a two-door car. But right now I'm probably going a little bit BMW slanted just because it's my daily right now..."

The BMW M4 is a sporty two-door car that offers great performance and luxury. It's similar to the M2 but is a bit larger and more powerful, making it a favorite among driving enthusiasts.

Car

BMW M2

"...I think I'd be in the M2, M4 category because I just like the look of a two-door car. But right now I'm probably going a little bit BMW slanted just because it's my daily right now..."

The BMW M2 is a sporty two-door car that is fun to drive. It's a faster version of the regular 2 Series and is popular among car lovers for its performance.

Car

Bmw 2002S

"Have you ever ventured back into the old 2002s, the old BMW 2002s and stuff?"

The BMW 2002 is an older model that many car fans love. It's known for being fun to drive and has a classic design that people appreciate.

Car

BMW 528

"...writing a college paper on whether or not the BMW 528 was a good idea. It was for a marketing class."

The BMW 5 Series is a larger luxury car that is comfortable and packed with features. It’s known for being powerful yet smooth to drive, making it a favorite among people who want a nice car for both work and leisure. The 528 model is one of the versions that people often talk about for its good performance.

Car

BMW M5

"and that's really when the first M5 sort of came out. That was a thing where it was like, OK, is this a good idea?"

The BMW M5 is a fast and powerful version of the BMW 5 Series. It's designed for people who want a luxury car that can also perform like a sports car.

Term

horsepower

"And it was this great age of horsepower meeting performance,"

Horsepower is a way to measure how powerful a car's engine is. More horsepower usually means the car can go faster.

Brand

Pirelli

"meeting branding, Pirelli and BBS and some of those brands for the first time were called out in that genre."

Pirelli makes tires for cars, especially those that go fast or are used in racing. They're a well-known brand in the car world.

Brand

BBS

"meeting branding, Pirelli and BBS and some of those brands for the first time were called out in that genre."

BBS makes wheels for cars, and they're popular among people who want to upgrade their vehicles for better looks and performance. They're often seen on sports cars.

Concept

early BMW

"So I've gone down that early BMW rabbit hole, if you will, but always tried to parlay it into some other thing I was doing because I knew there was this broader calling for me with the automotive industry."

Early BMWs are older models from the BMW brand that are known for their sporty performance and engineering. They're often loved by car enthusiasts.

Car

Audi 100

"...gon Charter Academy, what learning should be. For 100 years, the Elsinore has attracted audiences from ..."

The Audi 100 is a luxury car that was made for several decades and is known for being well-built and comfortable. It helped Audi become a popular brand because of its good design and technology. People talk about it because it shows how cars have changed over the years.

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