The car market is shifting as dealer sentiment declines, with insights from Joe Lewis of J.C. Lewis Ford Lincoln Mazda. Joe discusses the current state of inventory, sales trends, and the impact of manufacturer incentives. He highlights the challenges faced by dealers, including declining profits and the need for aggressive pricing strategies to move older inventory. The conversation also touches on the differences in sales dynamics across various brands, the effects of recalls, and the outlook for 2026 as a buyer's market continues.
Today on CarEdge Live, Ray and Zach are joined by Joe Lewis from JC Lewis to discuss what he is seeing in the car market. Tune in to learn more! Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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"Make your holiday wishes come true with a new Camry, RAV4, Tacoma, and more."
The Toyota Tacoma is a small truck that is tough and can handle off-road driving, making it popular with people who like outdoor activities.
The Toyota Tacoma is a midsize pickup truck known for its off-road capability, durability, and strong resale value, making it a favorite among truck enthusiasts.
"The only time that happens is if it's a specialty, you know, Raptor, Raptor R kind of vehicle that are really tough to get."
The Ford Raptor is a special version of the Ford F-150 truck made for off-roading. It has better suspension and a stronger engine to handle rough trails and dirt roads.
The Ford Raptor is a high-performance off-road variant of the Ford F-150, designed for rugged terrain and featuring enhanced suspension and power. It's known for its aggressive styling and powerful engine options.
"you've obviously got Mazda dealerships in the group, four dealerships and Lincoln dealerships. Are all things equal across all those brands"
Lincoln is a brand of luxury cars made by Ford. They are known for being more comfortable and having more features than regular cars.
Lincoln is the luxury vehicle division of the Ford Motor Company, known for producing premium cars and SUVs with a focus on comfort and advanced technology.
"Well, you know, we have a dealer fee that makes up part of that number. And then our hope is that we either have a trade-in or that we're gonna make some back-end on the financing side."
A dealer fee is a charge that car dealerships sometimes add to the price of a car. It's like a service fee that helps cover their costs, but it can make the car more expensive than you might expect.
A dealer fee is an additional charge that car dealerships may add to the price of a vehicle, often covering administrative costs or other services. It's important for buyers to be aware of these fees as they can significantly affect the overall cost of purchasing a car.
"...that we're gonna make some back-end on the financing side. So, you know, if you're buying a car..."
The 'back-end' is the money that car dealerships make after selling you a car, usually from financing options or extra services like warranties. It's how they can earn more money beyond just the car sale.
In automotive sales, 'back-end' refers to the profit that dealerships make from financing, warranties, and other products sold after the initial vehicle sale. This can include interest from loans or fees from extended warranties.
"...like even 2024 new cars. Ford, we were just looking at the data the other day, has 16,000 new 2024s, still for sale nationwide right now."
The 2024 Ford models are the latest cars made by Ford for the year 2024. They usually have new designs and improvements over older models.
The 2024 Ford models refer to the new vehicles produced by Ford for the 2024 model year. These vehicles often come with updated features and technology compared to previous years.
"So here are five Lincoln aviators, 20, 25 Lincoln aviators that you've had for between 387 and 428 days."
The Lincoln Aviator is a luxury SUV made by Lincoln, which is a division of Ford. It's designed to be comfortable and has many high-end features, making it a nice choice for families or anyone who wants a premium vehicle.
The Lincoln Aviator is a mid-size luxury SUV that offers a combination of performance, comfort, and advanced technology features. It is known for its spacious interior and upscale materials, making it a popular choice among luxury SUV buyers.
"...aviators were on a national recall stop sale. So there was a several month period..."
A recall stop sale means that a car can't be sold because there are safety problems that need to be fixed first. It's a way to keep unsafe cars off the market.
A recall stop sale is a temporary halt on the sale of a vehicle due to safety concerns that require repairs or inspections. This means that dealerships cannot sell affected vehicles until the issues are resolved.
"And the 2025s have a $6,000 rebate on them. Whereas the 26s have a zero rebate. So if you're looking at comparing them,"
A rebate is money back that you get after buying a car. It's like a discount that helps lower the overall price you pay.
A rebate is a partial refund to someone who has paid too much money for tax, rent, or a utility. In the automotive context, it often refers to a discount offered by manufacturers to encourage sales of new vehicles.
"...with new product launches having a lower recall percentage..."
Recall percentage shows how many cars have problems that need fixing. A lower number means the cars are generally more reliable.
Recall percentage refers to the proportion of vehicles that are recalled due to safety or manufacturing defects. A lower recall percentage indicates better reliability and quality control.
"This is the distinction between manufacturer incentive and dealer discount. This is why we preach out the door praise..."
A manufacturer incentive is a special discount from the car maker to help sell cars. It can make the car cheaper for you, but sometimes it's not easy to find out about these discounts.
A manufacturer incentive is a discount or rebate offered by the car manufacturer to encourage dealerships to sell more vehicles. These incentives can lower the purchase price for consumers but may not always be clearly communicated.
"...and I can probably discount that car 6,000 to 7,000. So you're looking at a, call it $12,000..."
A discount means you pay less than the original price. In car buying, it’s how much less you might pay compared to what the car usually costs.
A discount is a reduction in the usual price of something. In car sales, it often refers to the amount taken off the MSRP to make the vehicle more appealing to buyers.
"...if a brand new something that's selling really fast right now, a 25 navigator with the jet package,..."
The Lincoln Navigator is a big, fancy SUV that can carry a lot of people and luggage. It's designed to be comfortable and has many high-end features.
The Lincoln Navigator is a full-size luxury SUV known for its spacious interior and powerful performance. It offers a range of features and packages, including the Jet Package, which enhances its luxury and technology offerings.
"Could you explain what happens when a Mazda dealership discounts 11% on a CX-50? Knowing the buyer is a cash buyer, no trading..."
The Mazda CX-50 is a type of vehicle known as a crossover SUV, which combines features of cars and SUVs, making it good for both city driving and outdoor activities.
The Mazda CX-50 is a compact crossover SUV that emphasizes sporty handling and versatility, designed for both urban and outdoor adventures.
"...How will Amazon selling Ford certified pre-owned vehicles affect your used car sales? Now, Joe, this is super interesting."
Certified pre-owned vehicles are used cars that have been checked and approved by the manufacturer, meaning they are in good shape and often come with a warranty.
Certified pre-owned vehicles are used cars that have been inspected, refurbished, and certified by the manufacturer or dealer. They often come with a warranty and are typically in better condition than regular used cars.
"Well, I'll make it quick. Carvana just bought its fourth new CDJR dealership, this one in the Atlanta area. What do you think the impact of a, basically a digital used car retailer will have on the industry"
Carvana is a company where you can buy used cars online. They deliver the cars to you, and you can even sell your car to them through their website.
Carvana is an online used car retailer that allows customers to buy, sell, and trade vehicles through a digital platform. They have gained attention for their unique car vending machines and home delivery service.
"What do you think the impact of a, basically a digital used car retailer will have on the industry"
A digital used car retailer is a company that sells used cars online, so you can shop for cars from your computer or phone instead of going to a dealership. It makes buying a car easier and more convenient.
A digital used car retailer operates primarily online, allowing customers to browse, purchase, and arrange delivery of used vehicles without visiting a physical dealership. This model is changing how consumers interact with the car buying process.
"...I'm primarily looking for some advice on how to negotiate the price. In my point of view,..."
Negotiating the price means talking to the seller to try to lower the cost of the car. It's common to ask for a better deal than the price they first give you.
Negotiating the price refers to the process of discussing and agreeing on a final sale price for a vehicle, which can involve haggling over the initial asking price, trade-in values, and financing options.
"...tips would be greatly appreciated. So we've got a Civic Si Coupe, the original MSRP."
The Honda Civic is a small car that many people like because it's dependable and saves on gas. The Civic Si is a sportier version that’s more fun to drive, making it a favorite for those who enjoy a little excitement on the road.
The Honda Civic is a compact car known for its reliability, fuel efficiency, and practicality. The Civic Si variant is a sportier version that offers enhanced performance and handling, making it popular among driving enthusiasts. It is often discussed for its balance of everyday usability and engaging driving experience.
"And we've got a selling price with taxes and fees that have 27,000."
Taxes and fees are extra costs you have to pay when buying a car. They can include things like sales tax and fees for registering the car.
Taxes and fees refer to additional costs associated with purchasing a vehicle, which can include sales tax, registration fees, and dealer fees. These can significantly increase the total price paid for a car.
"...perspective on your end strategies. I have a 2025 Lincoln MKC Black Label 2.3T with 110,000 miles. Looking to u..."
The Lincoln MKC is a small luxury SUV that focuses on comfort and nice features. It’s a good option for people who want a fancy car that’s easy to drive and has a lot of tech inside.
The Lincoln MKC is a compact luxury crossover SUV that was designed to offer a comfortable ride and upscale features, appealing to buyers looking for a smaller luxury vehicle. It is known for its quiet cabin, smooth handling, and a range of technology options. The MKC is often discussed in the context of its value and luxury features relative to its size.
"...0,000 miles. Looking to upgrade to a 2022 or 2023 Corsair, what would you recommend as the best strategic w..."
The Lincoln Corsair is a small luxury SUV that feels very nice to drive and has a lot of space inside. It’s designed to be comfortable and comes with cool tech features, making it a good choice for people who want a stylish and comfy vehicle.
The Lincoln Corsair is a compact luxury SUV that offers a blend of comfort, technology, and style, making it a strong competitor in the luxury SUV market. It features a spacious interior and advanced safety and infotainment systems, appealing to buyers looking for a premium driving experience. The Corsair is often discussed for its upscale design and smooth ride.
"...so we've got to trade in and we've got a vehicle..."
A trade-in is when you give your old car to the dealer to help pay for a new one. It can lower the price of the new car you want to buy.
A trade-in refers to the process of exchanging your current vehicle as part of the payment for a new vehicle. This can reduce the overall cost of the new car and is a common practice when purchasing a vehicle.
"...We have 440% financing offers in the market right now. It's the highest number we've seen for new vehicles so far this year..."
Financing offers are deals that help you pay for a car over time. They tell you how much interest you'll pay and how long you have to pay it off.
Financing offers refer to the loan terms provided by lenders or dealerships to help consumers purchase vehicles. These offers can include interest rates, loan duration, and payment structures.
"is how a hybrid power center changes hybrid power train, changes these dynamics in ways such as power train benefits..."
A hybrid powertrain is a system in cars that uses both a gasoline engine and an electric motor, which helps save fuel and reduce pollution.
A hybrid powertrain combines an internal combustion engine with an electric motor to improve fuel efficiency and reduce emissions compared to traditional engines.
"But there's also some drawbacks to hybrids. We know that the rate of fires, engine fires is higher in a hybrid than it is in gas or electric."
Engine fires happen when something in the engine gets too hot or has a leak, causing flames. Hybrids can have a higher chance of this happening than regular gas cars.
Engine fires can occur in vehicles due to various reasons, including electrical faults, fuel leaks, or overheating. In hybrids, the complexity of the systems can sometimes lead to a higher risk of such incidents compared to traditional vehicles.
"...but I think for the most part today, people like the added mileage that they can attain with a hybrid system."
Fuel efficiency is how far a car can go on a certain amount of gas. Hybrids usually get better mileage than regular cars, meaning they can go further on less fuel.
Fuel efficiency refers to how effectively a vehicle uses fuel to travel a certain distance, typically measured in miles per gallon (MPG). Hybrid vehicles are often praised for their superior fuel efficiency compared to traditional gasoline engines.
"... my dad for sure. I am searching for a 2026 Lexus RX 500H with a particular color combo and options."
The Lexus RX 500h is a fancy SUV that uses both gas and electricity to help save on fuel. It's known for being comfortable and packed with nice features, making it a great choice for those who want a stylish and efficient vehicle.
The Lexus RX 500h is a luxury hybrid SUV that combines performance with fuel efficiency, featuring a powerful hybrid powertrain and a comfortable, well-appointed interior. As part of the RX lineup, it emphasizes a smooth ride and advanced technology, making it a popular choice among luxury SUV buyers. Its significance lies in its blend of luxury and eco-friendliness.
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It's noon here in Venture City, New Jersey,
and our nation's capital, Washington, DC.
And this is Car Edge Live for Friday, December 5th
with your hosts, me, Ray here in Venture City.
A little bit of snow, but not much.
And Zach, well, in a snow-covered Washington, DC,
what everybody's been waiting for, a white December 5th.
How are you today, handsome?
Doing a fantastic one for my run out there
in the snow.
It's super beautiful this morning.
If you stick around to the end of the show,
I'll pick up my laptop.
I'll go walk over to my window
and I'll show you what's going on here in DC.
We've got a special guest today.
We're gonna bring him in in just a moment.
But before we do, a friendly reminder to everyone,
caredge.com.
We can help you out buying, selling,
and quite frankly, we talk about it all week,
insurance, saving money on insurance.
Go check it out back at caredge.com.
We're gonna do a short promotion
for what we're up to at Car Edge today
because we're bringing in our special guest,
Joe Lewis from J.C. Lewis, Ford Lincoln, and Mazda.
I'm gonna pull up your website real quick here.
Joe, do you mind doing a brief introduction
for those who are unfamiliar with you?
Yeah, hey, everybody.
I'm a general manager at the J.C. Lewis Group.
We have four Ford stores, a Lincoln store,
and a Mazda store.
And I've been friends with these chefs
because now for a couple years now.
So I think we might be getting up
to like six or seven appearances here.
Yeah, yeah.
Always glad to be on the show.
So just to call it out really quick,
and then I'll hand it off to my dad
to be the first question for Joe.
J.C. Lewis.com is Joe's dealership.
We obviously had Dan the Grange on yesterday from Key Auto.
Again, just to reiterate for everyone,
Joe pays us no money for this.
We don't ask him for any money for this.
This is just because he's a very transparent man,
runs a great dealership,
and we love getting his insights that.
I'll hand it off to you first.
I went with the car market has finally flipped.
Ford Mazda and Lincoln dealer explains, let's go, baby.
Well, here's the first question
that Joe and I kind of sort of touched on this
before the show.
This question is basically,
is this going to be a December to remember
because sales were great,
or will it be a December to remember
because it's for all the wrong reasons?
What do you think so far, Joe?
You know, I think it's too early to tell so far,
but I was telling Ray that it's so far,
it's been a December not to remember.
It's been a slow start,
but you know, typically December's slow
until about the middle of the month,
you start seeing it ramp up.
Hopefully it ramps up here sooner than later, though.
Joe, we did have on Dan LeGrand,
who oversees 20 dealerships as part of the Key Auto Group,
and it was great to get his perspective.
Heck, maybe in the future we'll have you and Dan on
at the same time, and we reviewed this information
we've had from Cox Automotive all week,
which talks about dealer sentiment.
I'm not sure if you've seen this,
but the too long didn't read on this, Joe.
You can show all the charts going down into the right
or we can look at the actual bullet points here.
Dealer sentiment is declining traffic
to dealerships as declining,
and profitability is declining.
That's the general consensus from Cox Automotive,
which is like the big conglomerate in the space.
So, you know, share with us your perspective,
obviously December hopefully becomes a turnaround
for you and your business,
but what have you seen over the past couple of months
since we last had you on here,
and then feel free to break it down
by the brands that you work on,
and also caveat anything that you think is,
you know, geographic specific as well.
Yeah, you know, I think in general,
it's been getting tough lately, and I say lately,
I mean, this really this whole year.
You know, ever since COVID,
we've kind of seen, you know, profits decline at dealerships.
You know, I think traffic,
we're starting to sell more cars,
but definitely making less money
on those cars that we're selling.
And as, you know, that I've seen you guys
kind of post and talk about,
as the market flips from a seller's market
to a buyer's market,
I think we're gonna continue to see that same trend.
We'll continue to see, you know, sales volume
maybe go up a little bit, but profit go down.
Interesting.
Are you counting on your manufacturer partners
to help underwrite the slowdown in traffic?
In other words, do you wanna see them
increase their incentives?
So perhaps you guys might not have to discount
your vehicles quite as much to be able
to get the people to where they wanna be?
Yeah, you know, look, I think that, you know,
we're never satisfied with how many cars we sell.
So I think that we're always pushing the envelope
and discounting as much as we can.
And when it does slow down,
it's really nice to see the manufacturer step in and help
and push those special interest rates, you know,
0% or push those big rebates.
Cause that helps, but we're never sitting there going,
oh, hey, we're selling a ton of cars,
making a ton of money.
I'm not gonna, I'm not gonna discount my cars much.
The only time that happens is if it's a specialty,
you know, Raptor, Raptor R kind of vehicle
that are really tough to get.
Other than that, we're trying to make deals left and right.
What's your experience across the different brands, Joe?
So you've obviously got Mazda dealerships
in the group, four dealerships and Lincoln dealerships.
Are all things equal across all those brands
or are you seeing inventory stack up a little bit more
amongst some brands versus others?
Yeah, you know, Mazda continues to be
in a pretty healthy inventory space.
You know, we were light for a while there,
but we've had a couple good allocations.
So Mazda's good, Lincoln's good.
We've got about a three month supply with Lincoln
and Ford, we have a three to four month supply.
So, inventory is inventory strong throughout the group.
We've also taken over the last several months,
we've taken a more of a volume based approach
to our entire group.
And I'm not saying that we didn't give good deals
previously, but lately we've decided
to take bigger allocations from the manufacturers
so that we can have more inventory
and try to get even more aggressive on deals
and try to sell more cars.
Can I follow up on that briefly?
Yeah.
Prior to pushing the group more towards a volume business
as opposed to just a profit oriented business,
how much have you seen your front end gross profits
decline on average?
On average, that's a good question.
That's why Zach pays me the little that he does, Joe, is to...
Yeah.
What, yes.
You know, I mean, over an average is kind of tough to say
because front end profits are different now
than what they were back in January, February,
but all I can say to that is, you know,
other than saying, probably a few hundred bucks,
several hundred bucks is in the past
where we may have not taken certain deals,
now we're taking those deals, you know,
whether that number is a $1,000 loser or a $2,000 loser,
we're just starting to take a few more of the deals
that we wouldn't have previously taken.
Is that because your hope is that you can make it up
on the finance side of things?
Yeah, so, you know, our hope is when someone says,
oh, $1,000 loser, you know, why would you do that?
Well, you know, we have a dealer fee
that makes up part of that number.
And then our hope is that we either have a trade-in
or that we're gonna make some back-end
on the financing side.
So, you know, if you're buying a car
and you're paying cash and you have no trade,
there's less likely chance that we're gonna go
really, really deep because there's no trade,
there's no financing.
But if you're trading in a retailable trade,
so call it a five-year car or newer
and you're financing with us,
those are the type of deals
that we're getting really aggressive on.
Makes sense, makes sense.
Talk to us a little bit, Joe,
about the inventory situation more in-depth.
Like, do you have particular vehicles
that you're looking to get off of?
I know when we were talking before the show a little bit,
it sounded like on the Mazda side,
your oldest car was only 120 days on the lot,
but maybe on the Ford and Lincoln side,
it's a slightly different, you know, setup.
Let's understand,
because we've been coaching a lot of people recently, Joe,
to look for a prior model year,
like even 2024 new cars.
Ford, we were just looking at the data the other day,
has 16,000 new 2024s,
still for sale nationwide right now.
And so we're going to the 20 footed picks, obviously.
So share with us some insights into your inventory
and we can pull it up on the screen too and show folks.
Yeah, so I just emailed you our five oldest Lincolns.
Who wants to see his five oldest Lincolns?
Let us know in the chat.
I know I do.
We're about, I mean, their birthdays have already passed.
So they're all over 365 days old.
You know, there's nearly no deal,
I'll turn down on those five.
Would it be safe to say that unlike a fine line,
cars and vehicles don't get better with age necessarily?
Correct, the deal gets better,
but it doesn't look any better in our eyes.
In a perfect world, we'd sell them all
before they hit 30 days old.
But there's a butt for every seat,
but the problem is one of them just might take 100 days
or 200 or 300 days to sell.
Can you explain to our audience
why it's important to sell them sooner
rather than later?
Yeah, you know, it's all about floor plan, right?
And so to think about it in easy terms,
we pay interest on all of the cars that sit on our lot.
And so the longer a car sits, the more interest we pay.
Some manufacturers have programs like if you sell it
within 30 days or within 45 days,
you don't pay any interest on it.
The easiest way to think about it is you pay less interest
on a car that sits for a little amount of time,
more interest on a car that sits for a long period of time.
So a car like these Lincoln's that are here
for over 365 days, I've paid a lot in interest on those cars
and I really want to get it out of here.
So help a customer understand this
because what most people will have just heard
is that those vehicles that have had birthdays
actually have a greater expense associated with them
than those that are just 20 days old or 60 days old.
So if you look at the total expense in that vehicle
because of all that floor plan interest for a year
and then you're willing to take a loser,
it's a much more significant loser
because of all that added floor plan expense.
So why would you be willing to take that loser
when some people would say,
well you should be more willing to take that loser deal
on a fresh car, not the older car?
Yeah, so the way I like to think about it, Ray,
is I've had 400 days to sell that car
and in 400 days no one's bought it yet,
so I've got to do something.
It's almost like a real bit of opportunity cost.
Like it also takes up physical space at your dealership.
You need to get a vehicle that has a better chance
of selling.
I'm gonna pull it up on the screen.
Before I do, I want to remind everyone.
The man in the middle today is Joe Lewis from JC Lewis.
Joe is a general manager over at JC Lewis.
We've known each other for years now.
His dealership group is JCLewis.com.
If you choose to reach out to Joe and his team,
please share that CarEdge sent you their way.
We have no commercial or financial agreement
between CarEdge and JC Lewis.
We just appreciate his insights
and the transparency that he provides
similar to yesterday's show.
Here's what Joe sent over to me.
Let's break these down, Joe.
Let's talk about this.
So here are five Lincoln aviators,
20, 25 Lincoln aviators that you've had
for between 387 and 428 days.
Let's talk a little bit about
how you think about selling these things
and also the fact that they have some miles on them now.
How does that happen?
And again, through the lens of our community,
a lot of these people are deal hunters.
They want to feel like they got a good deal.
Are these the types of vehicles heading into 2026
that someone can get a better deal on
than say that brand new aviator
that just got on the lot?
Oh, absolutely.
So a few things to unpack there.
So the age, obviously, yes, they're pretty old.
Part of a reason for that is
is aviators were on a national recall stop sale.
So there was a several month period
where we could not sell those
because the manufacturer had recalls on it.
They've got the miles on them
because these are all grounded loners.
So they were loners in our service department
for a month or two.
So the clock doesn't stop
when we put them in the loner fleet, right?
So those two or three months,
they were in the loner fleet.
We couldn't sell them either.
So those days in stock started
as soon as the car left the port on transport to come here.
So the recalls came off of them,
I would say last month, sometime in November.
We've only been able to sell these
for the last month or two.
And the 2025s have a $6,000 rebate on them.
Whereas the 26s have a zero rebate.
So if you're looking at comparing them,
right off the rip, not including dealer discount,
you have $6,000 more on those 2025s
or you can give up that six grand,
take a thousand rebate and get 0% for 48 months,
2.9 for 60, 3.9 for 72, 4.9 for 84.
Yeah, wow, go for it, Dan.
Well, I do have a question
because you mentioned that there had been a stop sale
for a while on those vehicles.
This is gonna be a little bit of a touchy subject
but I'm gonna ask it anyway.
Ford has had 138 recalls this year.
The previous record for a manufacturer
for recalls in a year was 69.
So they've actually doubled it.
So my question to you is,
have you seen any impact in your business
based on the fact that Ford has had a,
I guess what could best be described
as the worst recall year in recorded history?
Have you seen an impact?
Yeah, I think we've all felt it.
The good news is, I went to the Ford National Dealer Meeting
and the Lincoln National Dealer Meeting this year
and it's at both of their minds,
at the front of their minds right now.
It was one of the first things they talked about
and they both seem really confident
that they've got this under control
with new product launches having a lower recall percentage
versus previous years.
So even though the numbers still look bad,
it's a huge focus for Ford and Lincoln
and we're looking to see it get better.
And if I may, Dad, sorry, I just wanna jump back to this
because I think it's really important.
We've got a community member saying $6,000
is still not enough.
Often I wanna be very, very, very clear here.
I wanna plug that one out too.
Yeah, what Joe's talking about
and I'm gonna shut up in a second and let him talk about it.
This is the distinction
between manufacturer incentive and dealer discount.
This is why we preach out the door praise
with a breakdown of where the discount's coming from.
So Joe, please speak to this because $6,000
is not actually all you're getting off
on one of the aviators that we were talking about
a moment ago.
So pull that sheet up again with my oldest Lincolns.
Okay, so that top one, for instance,
stock number SGL04788.
So that one's 428 days old.
The MSRP is 76,850 on that car.
I can probably, you're gonna get that 6,000 in rebate
and I can probably discount that car 6,000 to 7,000.
So you're looking at a, call it $12,000.
Well, everyone hears me say the higher number.
So call it $13,000 in discount.
13,000 divided by 78.
78,650.
We're talking about what?
Like an 86.
It's a 16 and a half percent discount.
So let's go.
No, but I mean, seriously, like we preach here, Joe,
market dynamics as being the driver of deal making, right?
It does not get any more transparent than this.
Would you do that on a brand new, I don't know, Mazda
that you have on your lot?
Hell no, there's no chance at all
you're discounting 16 and a half percent.
Like this is because of the market dynamics, right?
Like that's what's driving your decision making here.
Right?
So no, no, it's a hundred percent, you know,
if it, you know, to your point earlier Ray,
if a brand new something that's selling really fast right now,
a 25 navigator with the jet package,
the blacked out jet package that those we can't,
those are sitting for like 10, 20, 30 days and they're gone.
Am I willing to discount that car the same bit?
No, because those are selling so quick,
but when I have a car that's 400 days old, you know,
part of that's because it was on recall for a while,
but the other part is it's been here a long time.
It must not be as popular, et cetera, et cetera, et cetera.
So I need to, I need to discount, get it out of here.
You guys mind if we go to the chat?
Sorry to have to jump in.
I just, everyone today's our guest is Joe Lewis
from JC Lewis, he's general manager over there again.
There's no quid pro quo.
There's no financial arrangement between car edge
and JC Lewis, Joe just comes on.
Every once in a while and shares his transparent insights
if you're interested in working with Joe and his team,
let him know car edge since you check it out at his website.
We've got some really thoughtful contributions
that have come in.
This one from blank J, can't say that one.
Thanks for the contribution.
Could you explain what happens
when a Mazda dealership discounts 11% on a CX50?
Knowing the buyer is a cash buyer, no trading
and not gonna buy anything in F and I, PS,
thanks, love my Mazda.
Joe, talk us through this.
Why are some dealers out there going that aggressive
to not make it up in those other areas, you think?
Yeah, so, you know, I would love to know what year it is.
If it's a 2025 CX50, there's a little bit of rebate in there
where if I had an aging 2025 CX50 on my lot
with that rebate included, I could get you 11% as well.
So that's probably why.
All right, there you go.
And may I say, even though somebody says
they're a cash buyer and they say,
oh, I would have no interest in any of the products
that they're gonna share with me
in the finance and insurance office,
the business office when they go in
to sign the paperwork, I can't tell you how many times
those customers have come out
and they have bought something
that they had no intention of buying.
So sometimes you take that short deal
knowing that it's a cash deal
and the hope is that your finance manager
can show enough value in some of the products
that the cash buyer who was not going to buy anything
suddenly sees value and buys some things.
100%.
I think the point I'm trying to make
is it's always a crapshoot.
You never really know.
Yeah, no, you're 100% right, it's a gamble.
I mean, even with those deals where they have a trade
and they're financing with us,
all the right pieces are there for us
to get really aggressive.
There are still times where we do that deal,
they finance, they buy nothing.
We make the bank sends us $100 flat
for taking the financing
and then we go to sell their trade
and it has a bunch of issues in service
and we wholesale it and we lose five grand
or we retail it and it's a car that nobody wants
and we lose two grand on that used car.
So it's always a gamble.
I used to always tell customers
just because we trade your car
doesn't mean we can sell your car.
Every trade is a crapshoot.
We think we know the market well enough
to know what the vehicle's worth
and how quickly we can turn it.
But we've oftentimes been proven wrong.
And so every deal is literally a crapshoot.
Let's keep going.
My favorite thing to do every now and then
when we have a used car that's been here
a really long time, can't sell it.
If we ever get to the point where we're listing the car
for sale for the same amount
that I gave someone for a trade value,
I'll always like to call that customer up
and say, hey, I still got your used car.
Do you know anyone that wants to buy it?
I've got it listed for the same thing I gave you for it.
That's quality.
Yeah, so yeah, no, I mean, you're right.
Sometimes you sell it really quick
and you ring the bell and other times it sits
and then the market changes on it, right?
So the car that was worth 40 grand,
if you sit on it for three months,
now it might be worth 37 grand.
So it's always a risk, everything's a risk.
Absolutely.
All right, everyone, let's talk about drinking and driving.
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All right, I'm gonna keep moving here.
We've got from G Paul Marify.
Hopefully I got that right.
Thanks for the kind contribution.
How will Amazon selling Ford certified pre-owned vehicles
affect your used car sales?
Now, Joe, this is super interesting.
Obviously you've got the Ford dealerships.
My dad had a letter to the editor
published an automotive news recently saying,
it's kind of a non-story.
It's really just more lead gen for car dealers.
You like his take, our take or what do you think?
Is this gonna really revolutionize things for you?
Yeah, you know, every NADA and GADA, Georgia,
you know, dealer group meetings that I've been to,
we've seen stuff like this happen for a long time,
right?
We've seen Hyundai try to partner with Amazon
to sell cars directly.
All of that kind of stuff.
I don't see anything like this affecting us too badly right now.
Now, you know, over the next 10 years, maybe it does,
but when I see stuff like that come up now,
I don't think it will.
I think, like Zach said,
I think it'll be mainly a lead generation type deal.
Can I ask a slightly off topic question?
Yeah.
You gotta be careful here, Pops,
because we don't have a ton of time.
We've got more contributions to go through.
Well, I'll make it quick.
Carvana just bought its fourth new CDJR dealership,
this one in the Atlanta area.
What do you think the impact of a,
basically a digital used car retailer
will have on the industry
as they continue to grow their new car franchise situation?
Or do you think it'll impact it?
Yeah, you know, I mean,
I think that's another one of those things
that it could impact it a little bit
in the next 10, 20 years right now.
You know, I don't know,
but I do think it's the most interesting part about that
because I didn't know they bought another one,
but I had heard they bought some previously.
And I think what's interesting about it
is you have Carvana,
which is trying to be like an anti dealership,
but then they have enough confidence
in an actual dealership to buy those dealerships.
So I think it's, you know,
I think it's pretty ironic,
but it'll be interesting, you know?
We've got here from Scott.
Thank you, Scott, appreciate this.
Hey, Joe, thanks for the transparency,
but can we negotiate the prices
of any of your vehicles remotely?
I don't like the quote, presence is power term.
And I just wanna follow up to this and say,
we coach people all the time,
call up dealerships, email dealerships,
ask for out the door price quotes.
So Joe, do you do that
or do you require everyone has to come in
and negotiate and sit down with you?
100%.
I actually have a rule at my store is that
day one is all about trying to get the customer information,
try to set an appointment, all that kind of stuff,
but day two in my store is it's mandatory
that a quote is sent out.
If you ask for a quote on day one,
obviously we're gonna send you one,
but it's mandatory that we get quotes out
that we're super aggressive right off the rip.
All we'll need to know to your point
is what state, city and zip code
you plan on registering the car
because taxes and fees are different everywhere.
But as soon as we have that info,
we can get you our best number pretty quick.
Love that, absolutely love that.
That's great.
We've got one more contribution to pull up here
from our dear friend of the channel, Matthew,
saying the only one,
the only one old Lincoln I like,
Abe's been dead for a while.
Hey, I hear a lot of different Lincoln's
for different folks.
Again, wanna thank Joe for taking the time out of his day.
I'm gonna pull up the website one more time
and I just wanna acknowledge again,
Joe takes time out of his day,
there's no quid pro quo here.
If we can help you out,
obviously Joe's team is willing to back at jcluis.com
and obviously the work that we do back at CarEdge.com,
we send customers to Joe all the time.
So it's really incredible to get these insights.
Any parting shots from you, Joe?
Anything you wanna share with our community?
I've got one final question for you.
Maybe my dad does too,
but my question is for 2026,
where do you see the car market going?
We asked Dan LaGrange this yesterday.
Do you see it continuing to be a buyer's market,
seller's market or somewhere in between?
Yeah, so I think it largely depends
on the different manufacturers
and what they've got going on.
I think it's gonna continue to be a buyer's market.
I think volume is gonna stay fairly steady
if not go up just a little bit in 26,
but it's definitely gonna continue to be a buyer's market.
Lincoln, for example,
we know the volume is gonna go down about 20%
because they're stopping production
on the 26-course air to let Ford ramp up some production
on some hybrid and electric cars.
But, you know, so other than some one-offs like that
with certain manufacturers,
you know, like Mazda, for instance,
I see that it would either be the same
or go up a little bit
now that all that tariff uncertainty has kind of gone away.
So yeah, I think it's gonna continue
to be a buyer's market, though.
It's a great time to buy a car
just be smart about it.
If you want a 2026 Lincoln Aviator
in this certain color and this certain trim and interior
and you don't mind paying for it, great, go for it.
But if you want the deal,
the deal is on the 2025 that has 4,000 miles on it.
And you might not be able to get
the exact color combo you want
or if you can, you may just have to look
over a few different states to find that one.
So, but yeah, continuing to be a buyer's market, for sure.
My last question, credit worthiness,
have you seen any impact whatsoever
in your buyers as far as their credit worthiness is concerned?
Yeah, you know, as the market tightens up
and when I say tightens up,
just, you know, as it gets harder to sell cars,
as people are feeling the economy
and cars are expensive, et cetera, et cetera,
we always see credit kind of slide down.
And that's because, and that's mainly because
the people who have the credit to buy a car are thinking,
okay, maybe it's not the right time
or maybe I wait till December to buy a car
or maybe I wait for that deal.
The people that don't have that credit worthiness
are the ones that are just,
I mean, let me buy a car, let me try to buy a car.
And you know, so we're seeing a good bit of that right now.
Got you.
Joe, we can't thank you enough
for taking 30 minutes out of your day
to share your insights with our community.
We'll have to do a check-in maybe in January,
hear how the end of the year went for you and your stories.
And again, if Joe and his team can help you out,
jcluis.com.
Joe, happy holidays to you and your family.
Thanks for taking the time.
Thank you all.
Appreciate it as always.
Always having you here.
So great to have Joe on.
And again, a friendly reminder,
if we can assist you,
obviously we do some deals
with Joe and his dealerships.
And again, we don't make any money on that.
We serve you, our community member,
but it's caredge.com.
My dad and I for the past six years
have been working on this.
So great to have made some friends in the industry
like Joe, who are so transparent, so open.
I mean, we're getting screenshots from the DMS
of his most aged units.
How much more transparent does it get?
It's fantastic to have access to information like this.
Dad, it's Friday.
And so you know, that means one thing
and one hour only.
We have questions Friday.
Exactly.
Every week over on the Car Edge Community Forum,
caredge.com slash community,
we answer questions.
So let's go ahead and jump into it.
Sound good?
Absolutely.
I'm almost quasi-prepared for this.
I don't think you are prepared,
but we're gonna jump right in.
From Kyle, first question here.
I would like your opinion
on the Alpedore price of this car.
MSRP New was about $25,000.
And I feel like only a couple hundred dollars
off a used one with 61,000 miles
on the dash is unrealistic.
I'm primarily looking for some advice
on how to negotiate the price.
In my point of view,
I feel like it's hard since there are no accidents
one owner and the body looks mint from the photos.
Any tips would be greatly appreciated.
So we've got a Civic Si Coupe,
the original MSRP.
Is that the original?
It can't be the original.
I mean, $25,000.
And we've got a selling price
with taxes and fees that have 27,000.
Make it make sense, Dad?
Yeah, sure.
Go buy a brand new one for a couple thousand dollars more
and get a full warranty.
And perhaps have some specialized interest rates
that you might qualify for to help you purchase it.
This is one of those examples where a three,
four, five-year-old car with 60 plus thousand miles on it
still retains way too much of its original value
to have it make sense to purchase it as a pre-owned car.
In fact, it's an Si I think also is influencing that
because some of the Civics like the Si and the Type R
I think are more enthusiast-oriented.
Like the new ones don't sell with as big of discounts
as a non-Si or non-R.
And obviously we see that then show up
in the used car market as well.
But yeah, this is definitely an example
of this is a very, very, very expensive vehicle
to be buying both on the used car market
and on the new car side of things.
Yes.
Let's keep going here.
We've got some car edge.
That wasn't us, but we'll see.
I would like to get your perspective on your end strategies.
I have a 2025 Lincoln MKC Black Label 2.3T with 110,000 miles.
Looking to upgrade to a 2022 or 2023 Corsair,
what would you recommend as the best strategic way
to approach dealers in the last week of December
or is there a better time?
So we've got to trade in and we've got a vehicle
we're looking to purchase.
What's your thinking here, Dad, on strategy?
Well, better to trade it in today than tomorrow
because wholesale values are still declining
and have been for the last six weeks or so
so that the current value of your vehicle
is going to be of your trade-in vehicle
is going to be worth more today than tomorrow
or two weeks from tomorrow.
And you're approaching the end of the year
where there are sales goals that these dealerships are
trying to hit both for new and pre-owned cars.
So we know that on the new car side of things,
it's more of a buyer's market.
On the used car side of things,
it's a tad bit more difficult
because there's still a shortage of these younger used cars,
22 to 23 Corsair reserves.
But you are at the time of the year
where especially since December has started off slow,
you are at the time of the year
where you might find a dealer a tad bit more motivated
to make something happen than they would have been,
had November been a good month
and had December started well.
We know November wasn't a good month
and December hasn't started well.
Yeah, absolutely.
So now's the time to start making moves
is the recommendation we've got here from Dave.
I have followed you fellows for a while now on YouTube.
Thank you, Dave.
I'm aware that this is a buyer's market
going into December.
I'm wondering if your crystal ball
has any forecast for January,
especially the end of January
when many people have those holiday bills
they may be paying.
How does January look?
I'd imagine that January is going to be equally
as strong for consumers.
The downside might be that the manufacturer incentives
on new vehicles probably won't be as strong.
We have 440% financing offers in the market right now.
It's the highest number we've seen
for new vehicles so far this year
and that's just because it's December.
I don't anticipate seeing 440% financing offers
in January, do you?
Typically manufacturers cut back their incentives
to some degree in January and February
because well they know that they've already pulled forward,
pulled forward customers from January and February
into December and so they're not going to spend
as much money incentivizing the sales
of their new inventory in the two slowest months of the year.
But dealer discounts I think in January
will still be really significant
because it's not like anything's going to change
materially, I think.
Yeah, the dealer discounts could be significant
but if there was a large dealer discount
to be had in December plus you could pair that up
with 0% or 1.9% financing, those options
of freely subvented financing could be gone.
Absolutely, we've got here from Dan, thank you Dan.
Reliability of many brands, particularly domestics,
often are disparaged, particularly with the CVT transmissions
and turbocharged four cylinder engines.
But what I can't seem to find any good discussion about
is how a hybrid power center changes hybrid power train,
changes these dynamics in ways such as power train benefits
of transmission and certainly engine wear thoughts.
Dad, do you have any thoughts when it comes to hybrid
versus a internal combustion engine for the domestics
and their reliability?
We know that one brand for sure
has truly perfected hybrids and that's Toyota.
They were one of the first ones to bring them out.
They have spent more time and energy developing hybrids
over the last 30, 35 years than any other manufacturer.
But there's also some drawbacks to hybrids.
We know that the rate of fires, engine fires
is higher in a hybrid than it is in gas or electric.
So there can be some concerns
but I think for the most part today,
people like the added mileage that they can attain
with a hybrid system.
So you just have to weigh out the pluses and the minuses
and if it were me, I think I would,
if I'm looking at hybrid, I'm looking at Toyota Lexus.
And again, a friendly reminder folks,
we're going through the questions that are posted each week
over on caredge.com slash community.
We have a community forum with over 40,000 numbers on it.
You can get help looking over a car deal,
locating vehicles and so much more.
Go to caredge.com slash community.
Dad, let's keep going.
Here we've got from Juan.
First of all, you guys are great.
Thank you, Juan.
It's very nice to see people like you helping out others
with your years of experience.
That's to my dad for sure.
I am searching for a 2026 Lexus RX 500H
with a particular color combo and options.
It seems like they have a very limited supply available.
Excuse me.
As a result, most dealerships are telling me
that I would have to ask for an allotment
and pay sticker price.
Is there any idea either of you have to get a better deal
with such a particular vehicle as in paying under MSRP?
What are your thoughts, Dad, when it comes to this?
Well, here's your issue.
The two brands that have the smallest day supply
are Toyota and Lexus.
And so when you're looking at a 2026 Lexus RX 500 Hybrid,
and we know that their manufacturing capabilities
at this point pretty much match up to what their sales are.
So it is as close to on-time manufacturing
for on-time sales as you're ever going to find.
It becomes a little more difficult to get a deal
where that is going to be willing to work with you.
And the Lexus RX is the 10th fastest selling vehicle
in the United States right now.
So just commenting there, it is literally in the top 10
of the hundreds of vehicles per sale right now
in terms of how fast that it's selling.
And what I was going to say is just because they're selling
quickly, that's not to say that you might not or cannot
find a dealer that would be willing to work with you
a little bit.
Are you going to be able to get 10% off of MSRP?
No.
Are you going to get 5% off?
Probably not.
Could you maybe get 1% off?
Maybe if you find a dealer that you can develop
a relationship with.
It is the type of situation where A, you are going to have
to put a deposit down on an allocated vehicle
and wait for it to come in.
And you're just going to have to do your best
to get that dealer to want to be willing to work with you
at least a little bit on the MSRP.
Absolutely.
Again, folks, a friendly reminder if we can help you out
with anything, caredge.com in particular.
We are offering $150 off our car buying service right now.
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Dad, we had a really thoughtful contribution come in
from our friend Rich Diana.
Good to see you, Rich.
I hope this doesn't trigger Ray, the Mercedes Imperator.
What a strange name for a vehicle.
Here you go, Dad.
Is this your new ride?
And more importantly, if you got in it,
do you think you could get out of it?
Well, let me answer the second question first.
If I got in it, do I think I could get out of it?
No, I think you would be burying me in that vehicle.
So I don't know if I have a big enough plot
next to your mother's grave site for you to bury me
in that damn car.
But yeah, what an interesting looking automobile.
Yeah, it doesn't trigger me.
It looks like the perfect vehicle for Rich and something
that could be compelling for me once I'm dead.
Yeah.
Yeah.
Well, Beth, don't think my grave site is big enough
for you to bury me next to your mother.
I don't think it is.
Exactly what I wanted to be about.
Yeah, I think we would have needed a triple, not a double.
All right, we've got a snow day here in Washington, DC.
Does anyone want me to walk over to the window
and show you how beautiful it looks outside?
Yes, no?
Dad, do you want to see?
Sure, absolutely.
I think the world be...
My apartment's such a freaking mess right now.
That's why you got to be really strategic.
People's a mess.
Yeah, I got to be really strategic.
OK, we're walking like this.
Keep it very close.
Yeah, yeah.
I can't see anything.
They can't tell there's a mess.
Can't you get your bed today?
Dude, I haven't done anything.
Oh, my.
There we go.
Wow.
Oh, that one.
We just kind of wait out there.
Yeah, we got a lot of snowmen.
Yeah.
Very beautiful.
Very, very beautiful.
Yeah, we should do a little apartment tour one day.
I can show everyone all my dad memorabilia
that's around my apartment.
But anyway, we'll save that for another day.
Yeah, I think we should,
unless you want to lose the audience instantly.
No, not instantly.
I'd like to lose them over time.
Just kidding.
We are nothing without our community.
We appreciate everyone being a part of our community.
All right, folks, if we can help you out with anything,
check it out, partedge.com.
Again, a huge thanks to Joe Lewis from JC Lewis.
And that enjoy the upcoming weekend.
I've got some fun plans, so I hope you do as well.
And can't wait to be back with you on Monday.
Yeah, my plans are laundry,
change the sheets on my bed, and well, eat too much.
We had similar, but such different weekends.
I love you, Dad. Enjoy.
I love you too, handsome.
See you all back here Monday.
And as I like my friendly reminder,
tell a friend to watch with you.
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on sale for even less at Nordstrom Rack.
Take an extra 25% off red tag clearance throughout the store
from brands like Rag & Bone, Madewell, Adidas and more.
All sales final, the best stuff goes fast.
So shop this sale at Nordstrom Rack today.
Please see Nordstrom Rack.com
or ask a store associate for details.
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