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"There is money to be made" — Unlocking Profit in the Used EV Market — Ryan Osten, Co-Founder & CEO at Lyteflo

"There is money to be made" — Unlocking Profit in the Used EV Market — Ryan Osten, Co-Founder & CEO at Lyteflo

The Dealer Playbook Jun 23, 2026 23 min
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About this episode

Dealers are finding real profit in the used EV market by treating it as a dedicated business—not something to “dabble” in. The conversation breaks down how front-end and back-end gross can add up to about $5K total per vehicle, while idle EV inventory creates opportunity cost and hurts CSI when teams aren’t trained. Buyers increasingly demand battery health proof, and dealers can differentiate with fast OBD-based reports, better EV test drives, and retention tools like annual battery checks.

Technical Too Afraid to Ask
Term

front end gross

"Dealers are making three to four K front end gross. And then another 1500 back end"

“Front end gross” means the dealer’s profit from the car sale itself—what they make when they sell the vehicle for more than they paid for it. It’s basically the money made on the price of the car.

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Term

back end

"And then another 1500 back end, they can go five K total gross on these vehicles."

“Back end” is extra money the dealer can make beyond the car’s sale price. It often comes from things like financing, warranties, or other add-ons sold with the car.

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Term

total gross

"they can go five K total gross on these vehicles. And so that's why they should care"

“Total gross” is the dealer’s total profit from the whole deal. It adds up the money made on the car price plus any extra profit from financing or add-ons.

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Brand

VW

"I know dealers that are VW dealers and they're running them as just like fronts for used EVs."

VW is short for Volkswagen. The speaker is using it as an example of a dealership brand that’s selling more used electric cars.

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Brand

Tesla

"Like they're selling a few VWs and they're selling 60 Tesla's a month."

Tesla is an electric-vehicle brand. The speaker is saying some dealers sell a lot of Teslas each month as part of their used EV business.

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Concept

used EV market

"used EV market is something that we really need to be paying attention to."

The “used EV market” means the market for previously owned electric cars. The speaker is saying dealers should focus on it because it can be profitable.

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Concept

floor plan

"Forget about floor plan and those sorts of things. [244.9s] But it's taking up space in your lot. [246.5s] It's taking up mindshare for your team."

Floor plan is how dealerships finance cars they have sitting on the lot. You pay for the inventory before it sells, so it can tie up money and space.

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Concept

F&I

"So I think that there's other things also [274.1s] if you don't have a plan for F&I or service retention, [280.0s] when you sell those, you're basically"

F&I means the dealership’s finance and insurance side. It’s where they try to make extra profit after selling the car, often by adding optional coverage and related products.

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Concept

service retention

"if you don't have a plan for F&I or service retention, [280.0s] when you sell those, you're basically [282.5s] going to lose that customer for life."

Service retention is the dealership strategy of keeping customers coming back for maintenance and repairs. For EVs, it often depends on whether the service team is trained and whether the dealership can handle EV-specific needs, which affects repeat business.

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Term

CSI scores

"And you might have low CSI scores on those deals also [288.3s] because the customer knew more than you, which [291.3s] is something we hear often, like shoppers know more"

CSI scores are a way dealerships measure how satisfied customers are. If customers feel like they know more about the EV than the salesperson, they may rate the experience lower.

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Company

LightFlow

"From where we sit at LightFlow, the reason [306.1s] we started the company was, and by the way, [308.6s] we provide EV sales and merchandising tools"

LightFlow is the company the guest is talking about. They provide tools to help dealerships sell and market EVs.

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Term

EV battery health reports

"for dealerships and EV battery health reports. [315.3s] And the reason we did this is because we"

These are reports that tell you how healthy an EV’s battery is. They help estimate how much battery life the car still has left, which matters for pricing and future repairs.

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Term

plug-in hybrids

"And now there's plug-in hybrids. [327.8s] There's EVs and soon to be extended range EVs."

Plug-in hybrids are cars that can drive using electricity, but they also have a gas engine. How much the battery has degraded can change how valuable the car is.

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Term

extended range EVs

"There's EVs and soon to be extended range EVs. [331.3s] I bet most dealers won't even know what extended range EVs are."

Extended range EVs are mostly electric cars, but they can keep going longer when the battery runs low. That extra “backup” system means the car’s value and battery story can be different from a regular EV.

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Concept

appraisal

"and appraisal and service retention. [344.3s] And yeah, it's created big challenges for dealers."

Appraisal here means figuring out what the car is worth. For EVs, that often depends on the battery’s condition, not just the usual gas-car checklist.

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Term

EV

"And the test drive for an EV is much different [461.1s] than test drive from a gas vehicle."

EV means electric vehicle. It runs on electricity stored in a battery, so you have to think about charging and how far it can go.

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Concept

test drive for an EV

"And the test drive for an EV is much different [461.1s] than test drive from a gas vehicle."

Driving an EV isn’t just about how it feels on the road. You also have to think about how far it can go and where you’ll charge, so the test drive should include checking those things.

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Term

plan a trick in the EV

"So one, you're going to want to show how you can plan a trick in the EV. [495.7s] That is a thing that you don't have to do in gas vehicles."

The phrase is referring to trip planning in an EV, where the car’s navigation and energy/range estimates determine whether you’ll need charging and when. In practice, the “plan” can change based on the specific EV, battery size, driving style, and available charging locations.

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Term

charging stop

"if you're planning a trip, maybe a four hour trip, [503.0s] you might have a charging stop."

A charging stop is when you pull over to recharge the EV during a longer trip. It matters because it can add time, and you want to know the best places to stop.

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Term

identifies where you need to stop the best place to stop

"is how it identifies where you need to stop the best place to stop. [510.5s] is how it identifies where you need to stop the best place to stop."

This is the EV’s navigation helping you pick where to charge. It tries to choose the most convenient charging stop based on how much battery you’ll use.

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Term

preheat the battery

"Maybe you're talking about how it's going to preheat the battery [517.1s] to make it fast for you when you charge and and stuff around that."

Some EVs can warm up the battery before you plug in. That makes charging faster and easier, especially when it’s cold outside.

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Term

regenerative braking

"Another thing you're going to want to talk about is regenerative braking. [525.0s] A lot of people not familiar with or also known as single pedal driving,"

Regenerative braking is how an EV slows down while also recharging its battery. Instead of wasting energy as heat, it turns some of that energy back into electricity.

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Term

single pedal driving

"A lot of people not familiar with or also known as single pedal driving, [529.3s] right, and a lot of people and probably many dealers don't even know [533.0s] that single pedal driving can be turned on, off"

Single pedal driving means you can slow down mostly by lifting off the accelerator. It uses the car’s electric braking system, so you don’t have to touch the brake as much.

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Concept

public charger

"Why don't you go to a public charger that you know is around the dealership [574.8s] or maybe you have one at the dealership and show how you plug it in"

A public charger is a charging station you can use outside your home. Showing it at a public charger helps new EV owners see how charging works in everyday life.

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Term

battery certificate

"I'm good with the payment. I just need to see a battery certificate or a battery report."

A battery certificate is paperwork that shows the battery’s condition. It’s meant to prove how much life is left so the buyer can feel confident about the car.

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Term

fuel savings

"Fuel savings is like a big deal for some customers, especially right now"

Fuel savings means spending less money to “power” the car. For an EV, that usually means paying for electricity instead of gas.

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Concept

straight-of-home moves

"Fuel savings is like a big deal for some customers, especially right now with straight straight-of-home moves, which has become, you know, a topic."

This sounds like the idea of charging at home. If it’s easy to charge where you live, EVs can feel cheaper and more convenient to own.

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Concept

streamline

"And the whole Tesla model in particular was to streamline how quickly you get the vehicle and drive away."

In this context, “streamline” means making the buying process simpler and faster. The speaker is saying the process was designed to get you driving quickly, even if you still need to learn the details.

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Car

Tesla Model

"...t like I didn't do enough research. And the whole Tesla model in particular was to streamline how quickly you g..."

The Tesla Model Y is an electric SUV, so it uses a battery instead of gasoline. It’s built for everyday driving and family-style practicality, which is why people bring it up often. When someone says they didn’t do enough research, they’re usually talking about what it’s like to own an EV day to day, especially charging.

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Term

map a trip

"somebody's shown me, oh, no, like, here's how you map a trip. [800.8s] And it's actually a better mapping of a trip. [804.6s] You know, you map a trip on ways, bro."

“Mapping a trip” for an EV is planning your drive so you also plan where you’ll charge. Instead of only thinking about distance, you think about battery level and charging stops.

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Term

home charger

"And so we have a home charger. [814.2s] We have a home charger. [815.6s] Yeah."

A “home charger” is a way to charge your EV at home. It usually means you can plug in overnight and start the day with a full or ready battery.

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Concept

customer retention

"And I often say that oil change was the best, the best invention in the history of customer retention."

Customer retention means getting customers to come back again and again after buying a car. With gas cars, oil changes naturally force repeat visits. With EVs, that repeat-visit habit is weaker, so dealers need other reasons—like battery checks—to bring people back.

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Term

battery checks

"So with battery checks, we believe that will be a key retention tool for dealerships."

Battery checks are diagnostic inspections of an EV’s battery health and performance. They typically look for issues like capacity loss, abnormal charging behavior, or error codes. In this segment, the host frames battery checks as a dealership “retention” tool to bring customers back for service.

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Term

battery report

"We're already seeing it show up where independent report, independent service shops are offering [975.2s] for $69, $79, $89 a battery report, a battery certificate, a battery health check"

A battery report is a readout of how healthy an EV’s battery is. It helps you understand whether the battery is still in good shape or has started to wear out.

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Term

battery health check

"for $69, $79, $89 a battery report, a battery certificate, a battery health check [983.9s] using tools like LightFlow or others."

A battery health check is how you find out how worn out an EV battery is. It gives a clearer picture of whether the battery still has most of its life left.

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Term

pre-purchase inspections

"And customers are wanting those on like pre-purchase inspections. [991.5s] Let's say they're buying an EV and they want to get that battery checked out."

A pre-purchase inspection is a check you do before buying a used car. For EVs, it can include checking the battery so you don’t get surprised later.

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Term

cell voltages

"And so, and if you're in for tires, by the way, we can check your battery, [1010.6s] make sure the cell voltages are good, make sure there's no issues with cell health,"

An EV battery is made of many smaller cells. Measuring cell voltages helps spot if some cells are weaker or behaving differently than the rest.

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Term

cell health

"make sure the cell voltages are good, make sure there's no issues with cell health, [1015.6s] as well as give you an independent assessment of degradation on the battery."

Cell health means how well the individual battery cells are doing. If the cells are unhealthy, the battery can lose range faster and may charge less effectively.

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Term

degradation

"as well as give you an independent assessment of degradation on the battery. [1021.1s] And we're seeing that show up as a use case as well."

Battery degradation means the battery slowly wears out. Measuring it helps you estimate how much range you’ll get now and how much worse it might get later.

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Concept

transparency around battery health

"where not a lot of [1053.3s] dealers are offering transparency around battery health. [1056.7s] And particularly in the used EV market right now is having a huge moment"

Here, “transparency” means being upfront with real information about how worn out the battery is. The point is that not many dealers provide this clearly today.

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Car

Equinox EV

"So if you have an Equinox EV and a gas, Equinox gas, they'll be, you know, [1083.4s] call it roughly 10K apart. [1085.3s] In the used market, they're about equal."

The Equinox EV is a fully electric Chevrolet SUV. The hosts are using it to show that, when you shop used, the price gap between an EV and a gas version can shrink a lot.

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Car

Toyota Camry

"...I can get a Tesla Model 3 for the same price as a Camry, literally just got off, was on a call with a dea..."

The Toyota Camry is a regular gas-powered sedan that’s designed for everyday commuting and family use. It’s popular because it’s comfortable and easy to live with. In conversations about price, it’s often used as a reference point for what you can get without switching to an electric car.

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Car

Tesla Model 3

"At the point where I can have a, I can get a Tesla Model 3 for the same price as a Camry, [1096.6s] literally just got off, was on a call with a dealer this morning. [1099.9s] Want to, I think used, used dealer who is doing a lot of EVs."

The Tesla Model 3 is an electric car. In this segment, it’s the example of an EV that can end up costing about the same as a common gas car when you’re shopping used.

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Term

OBD port

"So primarily we're using the OBD port to read data from the battery management system. [1136.5s] Do you take one of these guys?"

The OBD port is a plug-in connection on a car that lets tools read data from the car. In this case, it’s how they pull battery information from an EV.

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Term

battery management system

"So primarily we're using the OBD port to read data from the battery management system. [1136.5s] Do you take one of these guys?"

The battery management system is the EV’s “battery brain.” It watches the battery’s cells and helps keep the battery healthy and safe over time.

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Term

OBD dongle

"Everyone's familiar with an OBD dongle, I guess they call it or device. [1142.6s] But you plug this guy into the OBD port on an EV and within two minutes reading the data"

An OBD dongle is a small gadget you plug into the car’s OBD port. It lets you read information from the car—here, especially battery health data.

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Term

allocation

"Do I need the new lineup? I don't care if I get allocation or maybe I do."

Allocation is how many cars a brand lets a dealership have. If the brand doesn’t give you enough, you can’t sell that model even if customers want it.

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Term

residuals

"The finance companies who held them at too high residuals are going to, and now the vehicles aren't going to be priced at where the residuals were at."

Residual value is what a car is expected to be worth at the end of a lease. If that estimate is too optimistic, the company that financed the lease can take the hit when the car sells for less later.

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Concept

market equilibrium

"[1306.3s] can now hit the market equilibrium of where the price should be. And so off lease volume combined [1312.7s] with that pricing parity and pricing being a good spot."

“Market equilibrium” means the market finds a fair price where there’s neither too much inventory nor too little. The speaker is saying used EV prices can reach that sweet spot.

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Concept

off lease volume

"[1306.3s] can now hit the market equilibrium of where the price should be. And so off lease volume combined [1312.7s] with that pricing parity and pricing being a good spot."

“Off lease volume” means the number of cars that are coming back from leases and getting sold as used cars. More lease returns can change used-car prices.

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Concept

pricing parity

"[1312.7s] with that pricing parity and pricing being a good spot. And then the final point around why [1321.1s] they should care is because gross is very good on these cars."

“Pricing parity” means used EV prices are aligned with a benchmark level—often relative to other comparable vehicles or to what the market can support. The speaker ties it to hitting a “pricing being a good spot,” implying better margins when prices are neither too high nor too low.

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Concept

another 12 to 24 months

"[1366.3s] It's crazy. And you've gone from, and so this opportunity will be around for another 12 to [1371.0s] 24 months for dealers that are motivated and adventurous."

They’re saying this used EV profit opportunity may last only for a limited time—roughly the next year to two years. It’s about timing the market, not a car feature.

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