Glossary / General

customer retention

12 Episode Mentions
Too Afraid to Ask

Customer retention is about keeping customers coming back to the same dealership for service and repairs. It's important for businesses to maintain their customers, especially after their warranty ends.

Technical Definition

Customer retention refers to the ability of a company to keep its customers over time. In the automotive industry, this is particularly important as dealerships rely on repeat business for service and parts after the initial vehicle sale.

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