This is what happens when people STOP BUYING CARS | Episode 971
About this episode
The discussion centers on the current state of the automotive market as consumer demand for cars declines, leading to significant margin compression for dealerships. Hosts Ray and Zach analyze trends in both new and used car inventories, noting an expected 8% drop in new vehicle sales year-over-year. They explore strategies dealerships may adopt to incentivize buyers, including lowering prices and offering discounts. The episode also features live community interactions where listeners seek advice on specific car purchases, highlighting the ongoing challenges of affordability in today's market.
chip shortage
"November has been a blank for the car business. A used car market with prices propped up by scarcity from the chip shortage."
Cars need tiny computer chips to run their engines and safety systems. A shortage of these chips means fewer cars can be made, pushing prices up.
The global supply chain disruption caused by a shortage of semiconductor chips, which are critical components in modern vehicles.
used car market
"November has been a blank for the car business. A used car market with prices propped up by scarcity from the chip shortage."
When people buy cars that someone else already owned, that's the used car market. It’s separate from buying a brand‑new vehicle.
The segment of the automotive industry that deals with selling pre-owned vehicles.
margin compression
"used car demand is soft. That's good for a heavy dose of margin compression."
Dealers make money by selling cars at a higher price than they paid. When the difference between those prices gets smaller, it’s called margin compression.
A reduction in the profit margin that dealers earn on vehicle sales, often due to increased competition or market conditions.
holiday sales season
"new vehicle inventory rising ahead of holiday sales season"
During the weeks before big holidays, people often buy cars because dealerships offer discounts and special deals.
The period leading up to major holidays (like Thanksgiving and Christmas) when car sales typically increase due to promotions and consumer spending.
black profits
"black profits got a decrease, correct?"
It’s the real money a company keeps after paying everything else.
The term "black profits" refers to the actual earnings after all costs, taxes, and expenses are deducted; it contrasts with gross profit or revenue.
incentives and discounts
"you can offer larger incentives as the manufacturer and the dealer recognizing the fact that they're not moving as quickly..."
They give buyers extra money back or lower the price to make people want to buy a car.
Automakers and dealers offer incentives (cash rebates, low-interest financing) or discounts to stimulate sales when market demand slows.
Acura
"In particular, at that time, it was the TL at the Acura store..."
Acura is Honda’s fancy brand that makes nicer cars with more features and better looks.
Acura is Honda’s luxury vehicle brand, offering cars and SUVs that emphasize performance and premium features.
inventories building up
"I started noticing trends and I noticed inventories building up..."
When the economy slows, people wait before buying new cars, so more used cars pile up at dealerships.
During economic downturns, dealerships often see a surge in used-car inventory as buyers hold off on new purchases, leading to higher stock levels.
Acura TL
"In particular, at that time, it was the TL at the Acura store that my turn and earn system..."
Acura TL is a fancy car from Honda that people liked for its good ride and style. It’s a mid-size sedan, meaning it sits between small cars and big SUVs.
The Acura TL is a mid-size luxury sedan produced by Honda’s upscale division, Acura. It was popular in the 2000s for its blend of performance and comfort.
invoice plus $200 pricing strategy
"I made it real simple. I listed each model, TL, MDX, RL, whatever the hell it was at that time. And I said, here's the pricing. It's invoice plus $200 less any factory incentives."
They added $200 to the car’s base price and then took away any discounts from the maker, so everyone could see exactly how much they were paying.
The host used a simple pricing rule: take the dealer invoice price, add $200, then subtract any manufacturer rebates or incentives. This made pricing transparent for sales staff and customers.
RL
"I listed each model, TL, MDX, RL, whatever the hell it was at that time."
The RL is a big, fancy car from Acura that many people liked for its comfort and tech features.
The Acura RL is a full‑size luxury sedan that was popular in the 2000s for its smooth ride and advanced technology.
MDX
"I listed each model, TL, MDX, RL, whatever the hell it was at that time."
The MDX is a big, comfortable SUV made by Acura that many people use for family trips or daily driving.
The Acura MDX is a midsize luxury crossover SUV known for its spacious interior and strong performance.
TL
"I listed each model, TL, MDX, RL, whatever the hell it was at that time."
The TL is a comfortable, upscale car from Acura that many people used as a family sedan.
The Acura TL is a midsize luxury sedan that offered strong performance and upscale features during its production years.
Astrowise Electris 350RX
"[698.7s] this is for Astrowise. We're in Memphis, Tennessee. The Electris 350RX."
The Electris 350RX is a car that can run on gasoline or electricity. It has a battery and an electric motor, so you can drive it like a normal car or use the electric power for short trips.
The Astrowise Electris 350RX is a plug‑in hybrid electric vehicle (PHEV) that combines an internal combustion engine with an electric motor and battery pack, offering both gasoline and electric driving modes.
Lexus RX
"So this is a great first vehicle to start with. And I see some other people asking about the Lexus RX hybrid in some other locations."
The Lexus RX is a popular SUV that comes in a regular version and a hybrid version, which uses both a gasoline engine and an electric motor to save fuel.
The Lexus RX is a mid-size luxury crossover SUV produced by Toyota’s luxury division, Lexus. It has been offered in both gasoline and hybrid powertrains since its debut.
Lexus
"So this is a great first vehicle to start with. And I see some other people asking about the Lexus RX hybrid in some other locations."
Lexus is the fancy car brand made by Toyota, offering cars that feel very comfortable and are usually well-made.
Lexus is Toyota’s luxury vehicle division, known for high-quality interiors, smooth ride, and strong resale value.
hybrid
"And I see some other people asking about the Lexus RX hybrid in some other locations."
A hybrid car uses both a gasoline engine and an electric motor, so it can drive on electricity for short trips and switch to gas when needed.
A hybrid vehicle combines a conventional internal combustion engine with an electric motor and battery pack to improve fuel efficiency and reduce emissions.
2025 Tucson, Hyundai Tucson Hybrid Limited
"[851.2s] Let's see here. This is from G Money. Love that. 2025 Tucson, Hyundai Tucson Hybrid Limited."
This is a newer version of Hyundai’s Tucson SUV that runs partly on gasoline and partly on electricity, which helps it use less fuel and produce fewer pollutants.
The 2025 Hyundai Tucson Hybrid Limited is a mid‑size crossover SUV that uses a plug‑in hybrid powertrain, combining an internal combustion engine with electric motors for improved fuel efficiency and lower emissions.
2025 Tucson Hybrid
"[872.2s] 2025 Tucson Hybrid."
It’s a newer version of Hyundai’s Tucson that uses both gas and electric power, so it runs better on fuel and is kinder to the environment.
The 2025 Hyundai Tucson Hybrid is a mid‑size crossover SUV that combines a gasoline engine with an electric motor for improved fuel efficiency and lower emissions.
Hyundai Tucson
"[876.2s] Hyundai Tucson. Okay. So this is so fascinating already."
It’s a popular small SUV from Hyundai that offers a comfortable ride and decent safety for families.
The Hyundai Tucson is a compact crossover SUV that has been in production since 2004, known for its spacious interior and good safety features.
Hyundai Tucson Hybrid Limited 2025
"[1046.6s] Anissa, excuse me, Hyundai Tucson Hybrid Limited 2025, new or slightly used if I can get a deal"
This is a newer version of Hyundai’s popular SUV that can run on both gas and electric power, making it more fuel‑efficient. The Limited version has extra comfort and tech features.
The Hyundai Tucson Hybrid Limited 2025 is a mid‑size crossover SUV equipped with a plug‑in hybrid powertrain, offering both gasoline and electric driving modes. The Limited trim adds premium features such as leather upholstery, advanced driver assistance systems, and upgraded infotainment.
Hyundai
"[1074.7s] And we know that Hyundai is doing a great job of maintaining their momentum"
Hyundai makes cars that are usually cheaper and have good warranties, so they’re a popular choice for many people.
Hyundai is a South Korean automotive manufacturer known for producing affordable, reliable vehicles with modern technology and strong warranty coverage.
0% financing
"...offering the 0% financing on not only internal combustion engine powertrains, but also hybrid..."
It means you can borrow money to buy a car without paying extra interest, so you only pay back what the car costs.
A promotional loan offer where the interest rate is set at zero percent, allowing buyers to pay only the principal amount over the loan term.
internal combustion engine powertrains
"...offering the 0% financing on not only internal combustion engine powertrains, but also hybrid..."
These are the traditional cars that use gasoline or diesel engines to move, not electric ones.
Refers to vehicles powered by engines that burn fuel (like gasoline or diesel) to create mechanical power, as opposed to electric motors.
Black Friday deals
"Hyundai is probably the most aggressive right now with Black Friday deals, as well as end of year deals."
During Black Friday, dealerships often lower prices or add perks to sell more cars before the year ends.
Seasonal sales events where retailers offer significant discounts, often used by car manufacturers to boost year-end sales.
leased car
"Why did my leased car that I turned in three months ago still have me listed as the registered owner?"
A leased car is one you rent from a dealer for a few years instead of buying it. You pay monthly and return it when the lease ends.
A leased car is a vehicle that the owner has rented from a dealer or leasing company for a set period, usually 2-4 years, with monthly payments instead of buying outright.
registered owner
"Why did my leased car that I turned in three months ago still have me listed as the registered owner?"
The registered owner is the name on the car’s paperwork that shows who legally owns it.
The registered owner is the person whose name appears on the vehicle's registration documents, indicating legal ownership for insurance and liability purposes.
Honda CRV
"[1315.9s] I need a 2019 to 2022 Honda CRV, less than 60,000 miles,..."
The Honda CR‑V is a small SUV that’s popular for being easy to drive and good on gas. The years 2019‑2022 are recent models that have the same basic design as newer ones.
The Honda CR‑V is a compact crossover SUV known for its practicality, fuel efficiency, and spacious interior. The 2019‑2022 models belong to the eighth generation, introduced in 2017 and still in production.
2020 Honda CRV touring
"What I'm interested in seeing 2020 Honda CRV touring. ... I'd be interested in seeing the original MSRP."
The 2020 Honda CR‑V Touring is a popular SUV that comes with extra features like leather seats and advanced safety tech. It’s part of Honda’s mid‑size crossover family.
The 2020 Honda CR-V Touring is a mid‑size crossover SUV that was part of the third generation (2017‑2022) lineup. It features a 1.5L turbocharged engine, all‑wheel drive, and upscale interior amenities.
Toyota 2024 Venza Limited
"Thoughts on buying a used Toyota 2024 Venza Limited"
The Venza is a Toyota SUV that comes with a 12‑inch touchscreen and other modern features. The 2024 version is the newest model year.
The Toyota Venza is a midsize crossover SUV that debuted in 2022; the 2024 model includes updated styling and a larger infotainment screen.
software fix
"The other recall, the rear camera recall has a software fix. Should a person buying a used car with a pending safety recall, one that does not have a software fix yet"
Some car problems can be solved by updating the computer code inside the vehicle, which is called a software fix.
A software fix refers to an update or patch applied via the vehicle’s electronic control units (ECUs) to correct a defect without replacing physical parts.
safety recall
"Should a person buying a used car with a pending safety recall, one that does not have a software fix yet"
When a car has a safety recall, it means the maker found something wrong that could be dangerous, and they need to fix it.
A safety recall is a manufacturer‑issued notice that certain vehicles have defects posing safety risks, requiring repair or replacement of parts.
unresolved recall
"Well, it's not necessarily illegal to sell a car with a unresolved recall"
Sometimes a car company notices a problem and says they will fix it later. Until the fix is made, the cars still have that issue.
An unresolved recall refers to a safety defect that has been identified by the manufacturer but not yet fixed in the affected vehicles.
stop sales for recalls
"There are stop sales for some recalls because the issue is so egregious"
When a car company stops selling some cars, it means they want to fix a problem before more people buy them.
Stop sales refers to a manufacturer halting the sale of certain vehicles until a recall issue is resolved.
display freezing
"A display freezing, to me, would be pretty egregious"
Sometimes the screen in a car can stop working and not show anything. This is called the display freezing.
Display freezing is when the car’s infotainment or instrument cluster screen stops responding, often due to software glitches.
Toyota
"I would at least try and speak to a factory service representative from Toyota"
Toyota makes cars that many people use every day. They are famous for being dependable and easy to maintain.
Toyota is a Japanese automotive manufacturer known for producing reliable, fuel‑efficient vehicles such as the Corolla and Camry.
factory order
"A 2026 Mercedes GLC 300 factory order, AMG line night package, exclusive package, interior wheels, paint, a few other bits of the factory order"
When you buy a car straight from the maker with all your chosen extras already added, it's called a factory order. It can be cheaper than buying it at a dealership.
A factory order is a vehicle purchased directly from the manufacturer with optional features pre-selected, often at a discount compared to retail prices.
2026 Mercedes GLC 300
"A 2026 Mercedes GLC 300 factory order, AMG line night package, exclusive package, interior wheels, paint, a few other bits of the factory order"
This is a fancy SUV made by Mercedes. The 2026 version is the newest one, with newer features and a nicer look.
The Mercedes GLC 300 is a compact luxury SUV in the GLC lineup. The 2026 model refers to the latest generation, featuring updated styling and technology.
factory order negotiation
"[1743.2s] So let's talk a little bit about when do I negotiate a factory order [1746.2s] and then, Dad, on a vehicle like this. [1764.2s] You know, we used to do factory orders at our BMW and MINI stores, [1769.4s] and discounts could be very sizable, 8%, 10%."
When you buy a car straight from the maker, you can sometimes get it for less money and choose special features. It’s like ordering a custom car instead of buying one that’s already made.
A factory order is a purchase made directly from the manufacturer, often allowing for larger discounts and customization options compared to buying a pre‑built vehicle.
Mercedes-Benz
"[1748.4s] Mercedes-Benz brand that we know has a bit of an oversupply of inventory."
Mercedes-Benz makes fancy cars that are very safe and comfortable. They’re a German brand that many people want to drive.
Mercedes-Benz is a German luxury automaker known for its high‑quality vehicles, advanced engineering, and strong resale value.
BMW
"[1764.2s] You know, we used to do factory orders at our BMW and MINI stores"
BMW makes cars that feel sporty and are popular with people who like driving fast or handling well.
BMW is a German manufacturer famous for sporty, performance‑oriented cars and luxury vehicles.
MINI
"[1764.2s] You know, we used to do factory orders at our BMW and MINI stores"
MINI makes small cars that are fun to drive and look unique. They’re a popular choice for city driving.
MINI is a British‑owned brand known for its compact, quirky cars that offer nimble handling and distinctive styling.
concierge service
"And then I will also mention our concierge service works for factory orders as well."
It’s like a helper who takes care of all the steps you need to buy and get your new car, so you don’t have to deal with all the details yourself.
A concierge service assists customers with various tasks related to ordering and receiving a vehicle, such as handling paperwork, arranging delivery, or providing personalized support.
running fee
"what on earth is a running fee?"
It’s a small extra money you might have to pay when buying a car, usually for paperwork or extra services that keep the vehicle running smoothly.
A running fee is an additional charge that may be applied to a vehicle purchase, often covering administrative costs or extended warranties.
2019 Subaru Ascent
"This is on a 2019 Subaru Ascent, $10,101.25 Thanksgiving discount, $9,900 total with the smiley face."
The Ascent is a family-friendly SUV from Subaru that comes with all-wheel drive and plenty of room for passengers and cargo.
The 2019 Subaru Ascent is a midsize crossover SUV introduced in 2018, known for its spacious interior and standard all-wheel drive.
branded title
"You know, and it's got a branded title which negatively impacts the value of the vehicle."
A branded title means the car has a history of serious problems, like being in an accident or stolen. It makes it harder to sell and can lower the price.
A branded title indicates the vehicle has suffered significant damage, theft recovery, or other issues that affect its value. It signals to buyers and insurers that the car may have hidden problems.
VIN
"So I just Googled the VIN and like this is the page that comes up, which looks super sketchy."
VIN is like the car's social security number. It tells you exactly what kind of car it is and its history.
VIN stands for Vehicle Identification Number, a unique 17-character code that identifies the make, model, year, and specific details of a vehicle.
Copart auction
"Also, this looks like it's at some sort of like copart, almost like auction."
Copart is a website where people buy cars that have been damaged or taken back by banks. The cars are sold at auction and can be cheaper, but they may need repairs.
Copart is an online vehicle auction platform where salvaged, damaged, or repossessed cars are sold to dealers and private buyers.
salvage title
"[2064.7s] Salvage title."
A salvage title means the car was in a big accident or lost and then found again. It shows that the car has been fixed after serious damage, so it might be cheaper but also less safe or worth less.
A salvage title is issued to a vehicle that has been declared a total loss by an insurance company, indicating it was severely damaged or stolen and recovered. It signals that the car has a history of significant damage, which can affect resale value and insurance coverage.
MMR clean
"[2066.2s] MMR clean is $21,900, retails at $25,000."
An MMR clean title means the car was fixed after a big crash and now meets safety rules, so it’s considered a "clean" rebuild.
MMR stands for "Market Modified Rebuild"; a clean MMR title indicates the vehicle was rebuilt to meet state safety and emissions standards after a major accident, with no remaining salvage or flood damage.
salvage title vehicles
"Don't be buying salvage title vehicles, folks. That's our humble advice here from Robert."
A salvage title means the car was in a big accident or had serious damage, and the insurance company said it was too expensive to fix. Cars with this title can be cheaper but might have hidden problems.
A salvage title indicates a vehicle that has been declared a total loss by an insurance company due to damage, theft recovery, or other major issues. Cars with salvage titles often have hidden repair costs and may be less reliable.
2026 Subaru Outback Touring XT
"I'm looking at getting a new 2026 Subaru Outback Touring XT. It looks like all the cars in my area are still in transit."
The 2026 Outback Touring XT is a newer version of Subaru’s popular crossover SUV. It has all‑wheel drive and extra features like better seats, a bigger screen, and safety gadgets.
The 2026 Subaru Outback Touring XT is a mid‑size crossover SUV with a turbocharged four‑engine, all‑wheel drive and premium interior features. It’s Subaru’s top trim level for the Outback lineup, offering advanced safety tech and a more powerful engine.
2026 Subaru Outback redesign
"Everyone is getting hot deals on Subaru's even on the ugly 2026 Outback redesign."
The Outback is a popular SUV that can handle both city driving and off‑road adventures. In 2026, Subaru refreshed its design and added new tech to make it even more comfortable and safe.
The Subaru Outback is a midsize crossover SUV known for its ruggedness and practicality. The 2026 redesign refers to the latest generation of this model, featuring updated styling, technology, and safety features.
invoice price
"Everyone is getting hot deals on Subaru's even on the ugly 2026 Outback redesign. And I want to pull this up from James, who's been with us all day today."
When you buy a car, the dealer pays a certain amount to the factory. That amount is called the invoice price. If you can buy the car for close to that amount, you’re getting a good deal.
Invoice price is the amount a dealer pays the manufacturer for a vehicle before any discounts or incentives. Buying near invoice means getting close to what the dealer paid, often resulting in a better deal for the buyer.
F-150
"He's talking about F-150 plus rebates and dealer discounts."
The F‑150 is a big truck that can haul heavy loads and tow trailers. It’s popular for both jobs and family trips because it’s strong and comfortable.
The Ford F‑150 is a full‑size pickup truck that has been the best‑selling vehicle in America for decades. It offers various trims, engines, and payload capacities to suit work or personal use.
adaptive suspension
"[2221.8s] Is there a list of vehicles with adaptive suspension? ... [2259.2s] So, yeah, I have no idea."
Adaptive suspension is a fancy way of saying the car can change how stiff or soft its springs and shocks are while you drive, so it can feel smoother on bumps or tighter when you need more grip.
Adaptive suspension refers to a vehicle's ability to automatically adjust its damping characteristics in real time, often using electronic controls and sensors to improve ride comfort or handling performance.
2021 Toyota RAV4 Hybrid Limited
"[2269.1s] I'm currently negotiating with a dealer on a 2021 Toyota RAV4 Hybrid Limited."
It’s a popular family SUV that runs on both gasoline and electric power, making it more fuel‑efficient than regular cars. The Limited version has extra comforts like leather seats and a better sound system.
The 2021 Toyota RAV4 Hybrid Limited is a mid‑size crossover SUV that combines a gasoline engine with an electric motor for improved fuel efficiency. The Limited trim adds upscale features such as leather seats, a premium audio system, and advanced safety tech.
PPI
"I'm most likely going to buy the car if it clears the PPI."
PPI is the price a car dealer pays when they buy a new car from the factory. Knowing it helps you see if the selling price is fair.
PPI stands for "Price Per Invoice," the amount a dealer pays to acquire a vehicle from the manufacturer. It’s often used as a baseline for negotiating retail prices.
CarMax
"If that gentleman has the VIN, put it into the CarMax car offer on our website and find out what CarMax would pay you for that vehicle."
CarMax is a big company that buys and sells used cars. They have an online tool where you can see how much they might pay for your car.
CarMax is a large used‑car retailer that offers online car valuations and in‑store purchases. Their valuation tool estimates a vehicle’s wholesale price based on market data.
out-the-door price
"You negotiate the out-the-door price. That's honestly what Salish did perfectly here."
It’s the final amount you pay for a car, covering everything from the sticker price to taxes and extra fees. Knowing this helps you compare deals accurately.
The total cost of a vehicle including the base price, taxes, fees, and any dealer-added options. It represents what the buyer actually pays at closing.
add-ons
"They can actually keep the $2,000 in add-ons on the vehicle but then reduce the selling price by $2,000."
Add-ons are extra items you can buy for your car, like a better warranty or special paint. Dealers sometimes bundle them into the price and then reduce the base cost to keep the total the same.
Optional features or services that a dealer can include in the vehicle’s price, such as extended warranties, paint protection, or upgraded accessories.
tires
"Tires matter. They're the only part of your vehicle that touches the road."
Tires are the rubber circles on a car that touch the road. They help you steer, stop, and keep your vehicle stable.
Tires are the rubber components that contact the road, providing traction, handling, and braking performance.
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