badge engineering
Badge engineering means a car is sold by two different brands that look almost the same, just with a new logo and maybe some small changes.
Badge engineering is when a manufacturer sells the same vehicle under different brand names with minimal changes, often to target distinct markets or price points.
Hear It Discussed
"They will obviously still do some like badge engineering platform sharing with other brands..."
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"It's a practice known as badge engineering, not to be confused with platform sharing or joint ventures."
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