Glossary / General

embargo

14 Episode Mentions

Too Afraid to Ask

An embargo is like a rule that says journalists can't share their reviews about a new car until a specific time. This helps companies control when news about their cars is made public.

Technical Definition

An embargo in the automotive industry refers to a restriction placed on journalists and reviewers regarding when they can publish their reviews or articles about a new car. This ensures that all media coverage is coordinated and released at the same time, often coinciding with a manufacturer's marketing strategy.

Hear It Discussed

"And as we speak on Monday, I think the embargo is tomorrow. So they, they said it embargo, give everybody a chance to put their content together in the videos and everything else."
CarCast+Edmunds - Alistair visits Korea and funky features on car, some we miss and some we don’t. CarCast 04:29

"[59.2s] seen that the i3 videos are now appearing, it's an embargo, it's when a manufacturer or, I mean in journalism terms, an embargo can be anything where they ask you don't release your..."
DAILY: BMW i3 Saloon, Tesla UK Drops 37% and EVgo Hits 5,000 Stalls | 06 Mar 2026 EV News Daily - Technology and Business of EVs 00:59

"...one came out on Friday because of an embargo and it’s potentially a replacement for your dacia spring..."
Unstoppable drum machine Smith and Sniff 00:37