lead
A lead is someone who might want to buy a car and has contacted the dealer or shown interest. Dealers try to find and keep leads to sell more cars.
In automotive sales, a lead is a potential customer who has shown interest in buying a car. Leads are valuable to dealerships as they represent opportunities to make a sale, and managing leads efficiently is crucial for sales success.
Hear It Discussed
"A lot of very high end shops all over the country who run five, ten, twenty thousand dollars in ads a month across social media, use a low price option to do what market and get somebody to send..."
Debunking Common Myths in Paint Correction, Ceramic Coating and Detailing Industry. Episode #950 Pints and Polishing Auto Detailing Podcast
"We have to wait till we get that lead finally in the CRM"
Cottone on Growing Used, Cox/Fullpath on Integration, Duncan on Retention | Daily Dealer Live Car Dealership Guy Podcast
"So if I'm calling you, there's a chance that you have a lead that you never would have had. So the idea that I'm stealing something from you, I think is absurd."
Car Dealers Claim He Wastes Their Time And Makes Them Look Bad! - Tomi Mikula Of Delivrd The Doug Horner Show
Cars Known For This
Episodes Mentioning "lead"
"175 to 400 Cars a Month" — The Used Car Reframe That Changed Every Department | Rob Dell, VP at at Bob Ruth Ford
The Dealer Playbook
Cottone on Growing Used, Cox/Fullpath on Integration, Duncan on Retention | Daily Dealer Live
Car Dealership Guy Podcast
"Your Presence Is a Lie!" The 60-Second Car Deal: One Dealer's Bet on the Future of Retail (& The Numbers Behind It) | Jon Alcorn, Operating Partner at Dogwood Automotive Group
Car Dealership Guy Podcast
Croatia Rally 2026 review ft Grégoire Munster
SPIN, The Rally Pod
Debunking Common Myths in Paint Correction, Ceramic Coating and Detailing Industry. Episode #950
Pints and Polishing Auto Detailing Podcast
What happened at Car Dealer Live 2026 Part 2 – with James Baggott, episode 250
Car Dealer Podcast
"Dealers Are Chasing Leads Too Late!" – Why Predicting Buyers Is the Next Dealer Edge | Mo Zahabi, AVP of Product Consulting at Cox Automotive
Car Dealership Guy Podcast
S5E04 - The Marketing Playbook for Dealership Success
The Walk Around
Car Dealers Claim He Wastes Their Time And Makes Them Look Bad! - Tomi Mikula Of Delivrd
The Doug Horner Show
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