Glossary / General

sponsorship

13 Episode Mentions

Too Afraid to Ask

Sponsorship is when a company pays a racing team to put their name or logo on the car. This helps the team with money and gives the company advertising.

Technical Definition

Sponsorship in motorsport involves companies providing financial support to teams in exchange for advertising and brand visibility on the vehicles. This is a common practice to fund racing activities.

Hear It Discussed

"And then the Mellow Yellow sponsorship"
(B)aT the Movies: Days of Thunder (1990) Bring a Trailer Podcast 25:35

"okay um but as we look at the whole sponsorship side of things sponsorships came and for the most part they stayed for the whole season why because it was less expensive to be a part of nascar in..."
Is NASCAR Evolving In The Right Direction? Get Out N Drive Podcast 19:08

"until later on when we got some sponsorship to help some different companies."
Kenny Smith | Part 2 - mentoring Scott Dixon & iconic single seaters. Rusty's Garage 18:45