Glossary / General

take rate

10 Episode Mentions

Too Afraid to Ask

Take rate is how many people decide to buy a certain feature in a car. If not many people choose it, the car company might stop offering that feature.

Technical Definition

The take rate refers to the percentage of customers who choose a specific option or feature when purchasing a vehicle. A low take rate can indicate that a feature is not popular among buyers, which may lead manufacturers to discontinue it.

Hear It Discussed

"Well, we talked about five or six episodes, maybe a little more ago. The take rate on manual transmissions where available is actually pretty high still in the industry."
Ferrari's Fake Manual? The Future of Driving Just Got Complicated Full Throttle Talk 16:17

"Our take rate is much higher. Our view rate is much higher."
Fixed Ops Friday w/ Damon Egan, Steve Shaw, Richard Lupo | Daily Dealer Live Car Dealership Guy Podcast 20:36

"neither one of those came to fruition and the take rate on the Cybertruck has been a small fraction of that"
Episode 565: A Tesla-SpaceX Merger? What Would it Mean for Tesla Vehicles? Ride the Lightning: Tesla and EV Podcast 45:56