Beyond the Wrench

Beyond the Wrench

Jay Goninen

Updated 3 days ago
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How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward.The Beyond the Wrench Podcast is powered by WrenchWay.

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Episodes (319)

Building Technicians From the Ground Up

Todd Ainsworth, Shop Owner at Swedish Automotive, Inc. and President-Elect of the Northwest Auto Care Alliance (NWACA), joins us to talk about developing the next generation of technicians and why most shops are leaving that opportunity on the table. During the episode, Todd covers his journey from technician to shop owner, gives a closer look at NWACA's apprenticeship program and what makes it work, and why it's easier to grow a technician from scratch than to fix someone else's bad habits.Watch the video recordingAbout the EpisodeHost: Jay Goninen, WrenchWay, [email protected]: Todd Ainsworth, Shop Owner at Swedish Automotive, Inc. & President-Elect of the Northwest Auto Care Alliance (NWACA), [email protected] & ResourcesGet notified of new episodes --> Join our email listRegister for the Building the Northwest’s Next Generation of Technicians WebinarJoin the ASE Connects CommunityASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!)Connect with us on social:FacebookInstagramXLinkedInYouTubeTikTok

May 20, 2026 59 min 19 annotations

BMW's STEP Program: Nurturing the Next Generation of Technicians

Antonio Maldonado and Jake Martin are recruiters for the Service Technician Education Program (STEP) at BMW North America—and they go way beyond just recruiting. In this episode they break down how STEP works for automotive and collision students, what hands-on training from day one actually looks like, and how BMW is nurturing the next generation of technicians from first contact to career.During this episode we experienced some technical difficulties — we apologize for any inconvenience this may cause while listening.Watch the video recordingAbout the EpisodeHost: Jay Goninen, WrenchWay, [email protected]: Antonio Maldonado, BMW North America, [email protected] Martin, BMW North America, [email protected] & ResourcesGet notified of new episodes --> Join our email listGet Started with TruVideo’s Education Program for SchoolsJoin the ASE Connects CommunityASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:ASE Connects Memberships for Shops & DealersASE Connects Memberships for Schools (Free!)Connect with us on social:FacebookInstagramXLinkedInYouTubeTikTok

May 13, 2026 77 min 52 annotations
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